THE COMPANY

For many years now MERLION has spearheaded Russian IT market, and a number of awards from specialized IT publications evidence the fact:

Best Distributor for IT Retail
Best Distributor for the System Integrator
Best Distributor for the Hardware Assembler
Best Distributor of software
Best Distributor of the Year

Founded in 1992, MERLION has grown to become the premier broadline distributor on the Russian market. It is successfully expanding in several segments: computers, digital electronics and household appliances, stationery, office furniture, business gifts. Special attention is given to VAD distribution of both hardware and software.

MERLIONs reputation of a trustworthy, responsible and experienced partner that always keeps its obligations has enabled the company to build lasting ties with most leading global brands.

There are more than 500 brands and more than 400 direct distribution agreements in MERLIONs portfolio, and the companys network of over 5500 partners in every region of Russia and the CIS countries is second to none. MERLION has sales offices in Moscow, Samara, St. Petersburg, Nizhny Novgorod, Yekaterinburg, Novosibirsk, Rostov-on-Don.

Today MERLION is thousands of professionals developing the national market of distribution in several segments and bringing high-tech products to the most remote corners of the country.

MERLION is among the largest companies in Russia, which is reflected in ratings of leading business publications. Few Russian IT companies make it to these ratings of the best, but MERLION proves its right to the top listings year after year.

Forbes 200 Largest Private Companies of Russia:
Expert 600 Largest Companies of Russia:
1092010

MERLIONS DEVELOPMENT

on the Russian market since 1992

1992
Elsie founded
1992
Elsie founded
The company specialized in computer assembly and work with retailer networks, but later focused on component sales.
1993
Lizard founded
1993
Lizard founded
This firm specializes in promoting on the Russian market components manufactured in Asia Pacific countries, especially motherboards and graphics adapters.
1995
Citilink founded
1995
Citilink founded
The distributor Citilink focused on importing RAM. Over the next two years it diversified and by 1996 became a broadline distributor of computer components.
1996
Lizard and Citilink broaden their range
1996
Lizard and Citilink broaden their range
Lizard and Citilink take to broadline distribution of computer devices and components.
1998
Denikin founded
1998
Denikin founded
To improve Citilinks results on the domestic market Denikin was founded. In the same year Citilink, Denikin and Elsie merged into Citilink group.
2000
A new player appearsLC-group
2000
A new player appearsLC-group
Citilink Group (Citilink, Elsie, Denikin) merged with Lizard, and the Russian computer market received a new playerLC-group. This is large broadline distributor of computer components and peripheral devices, network and office hardware.
2002
LC-group becomes the best distributor
2002
LC-group becomes the best distributor
LC-group was acknowledged leader of the Russian computer market and second-largest IT distributor in Eastern Europe (RBC/CNews 100 2002). The company was also recognized as the best dealer in motherboards and monitors in Russia (Computer Elite rating 2002).
2003
LC-group still in the lead on the Russian market
2003
LC-group still in the lead on the Russian market
LC-group retained the leading position on the computer market (RBC/CNews 100 2003). The audience of iXBT.com voted LC-group the years best distributor. LC-group was celebrated as the best Russian distributor of motherboards, monitors and scanners (Computer Elite rating 2003) and the top Russian distributor of computer hardware (@Astera: Rating of Russian IT companies in 2003).
2004
MERLION founded
2004
MERLION founded
On the 1st of January, 2004 LC-group changed its name to MERLION. The same year it made it to the 200 private companies rating as the 32nd-largest (Forbes rating, November 2004). On the 1st of September the wholesale and distribution branch of Taisu joined MERLION, and MERLION-Taisu was formed to cater to dealers in Moscow and Moscow Oblast.
2005
The company grows and expands
2005
The company grows and expands
The company continued to prosper and grow (CNews 100 2004/RBC, DigiTimes). It represented Russia at the international event Computex 2005 (Taipei). MERLION took the 96th and 97th positions in the TOP 400 Russian companies list (RBC). MERLION System Solutions (MSS) was formed to work on project-based supply.
2006
POZITRONIKA and MERLION Home Systems are launched
2006
POZITRONIKA and MERLION Home Systems are launched
MERLION started the POZITRONIKA store, a federal network of specialized computer stores, and MERLION Home Systems (MHS), trusted with distributing clocks and consumer electronics.
2007
ITclinic and MERLION Projects are created
2007
ITclinic and MERLION Projects are created
MERLION started a network of computer clinics, the companys service partners worked on the franchise basis. MERLION Projects was formed to develop and implement infrastructural IT solutions for the corporate market. This years awards included Dell Best Distributor in EMEA Region, Best IT Distributor 2007.
2008
Citilink created
2008
Citilink created
Citilink, a retail project, allowed customers to buy either at the online store or in terminals on the ground. POZITRONIKA came to the Moscow market with two stores at the largest shopping centers. Distribution agreements were signed with several top computer manufacturers:AOC, D-Link, Dr.Web, Lenovo and Seagate.
2009
Retail projects expand
2009
Retail projects expand
Citilink spread to all districts of the capital. POZITRONIKA grew to over 170 stores in 140 cities of Russia. 63 computer clinics were opened at 53 cities. MERLION launched a Competences Center and signed distribution agreements with Agestar, ASRock, Corsair, ECS, IOCELL Networks, JSP-TECH ENTERPRISE CO., Microsoft, Mio Technology, Olympus, PC PET, Sennheiser, Sigma, Targus and Transcend.
2010
Continued success
2010
Continued success
MERLION remained the Russian IT markets leader and becomes one of the biggest companies in the nation (Kommersant/Money, Forbes, Expert, Finance). 21 more agreements were signed with Azbooka, Bbk, Beko, Comstar, Fellowes, Hyundai, Iomega, Jabra, Lbook, Lexar, Nanya, Oregon Scientific, Pocketbook, Qnap, Sandisk, Supermicro, Supra, Team, Toshiba, Wacom and Zyxel.
2011
The company spreads to new territories
2011
The company spreads to new territories
MERLION expanded its geographical coverage through the purchase of regional offices of Verysell Distribution. 30 new agreements with important companies were signed. MERLION ventured into the SCS and software markets.
2012
More expansion
2012
More expansion
T-Parts, Axima, Digital Machines, DNA were absorbed. MERLION Engineering, the companys center for support of partners and their distribution of hardware and software to B2B clients. MERLION develops VAD distribution, in particular of software and enterprise solutions.
2013
Bureaucrat and getting to Forbes TOP
2013
Bureaucrat and getting to Forbes TOP
MERLION made it to the TOP 3 Russian distributors of household appliances. It also merged with Bureaucrat. For MERLIONs partners a new project, E-commerce, was launched with API service and a B2B portal. Citilink topped the 25-largest-online-retailers list and the Runets 100 Largest Internet Distributors List. The ITclinic network crossed the border to Kazakhstan.
2014
Triumphs
2014
Triumphs
VIATs distribution business for thin clients Dell WYSE was acquired, and MERLION merged with DNA SCS. POZITRONIKA, Citilink, ITclinic and IRU remain market leaders. POZITRONIKA took the 1st place on Forbes 25 Most Profitable Franchises list. MERLION received Distributor of the Year in Russia and the CIS from EMEA Channel Academy: 2014 Awards.
2015
Stable leadership
2015
Stable leadership
MERLION reserves leadership in the markets of Broadline distribution; retail (Citilink and POSITRONICA); service (IT Clinics); computer hardware manufacture (iRU); office furniture and plastic products manufacture (Burokrat). In 2015 the company opened a unique Center of IBM Technological Solutions and returned CompaQ laptops to the Russian market under exclusive rights. The Forbes and Expert ratings of the largest Russian companies show that the company has been upgraded by 6 and 8 points during the last year, currently being the 30th and the 52d , respectively.
2016
Strengthening the positions
2016
Strengthening the positions
The Company keeps actively developing VAD sector, promotes software and cloud applications. In particular, the Company has launched the Partners Factory education project jointly with Microsoft, which provides support to students willing to build the carrier in IT sector. To strengthen its position of the leading wide-range distributor, the Company has signed some contracts with vendors, including exclusive agreement with STARWIND (home appliances) and Moleskine (stationery). According to the results of the year, iRU project was acknowledged the best Russian OEM partner by Microsoft Corporation. As before, MERLION takes strong positions in ratings of the largest Russian companies No. 35 (Forbes), No. 65 (RAEX 600), No. 61 (RBC).
2017
MERLION celebrates its 25th anniversary!
2017
MERLION celebrates its 25th anniversary!
The Company commenced its 25th year of activity with two acquisitions. MERLION has acquired DSCon distribution company, thus having strengthened its positions as the leading VAD distributor and became the new owner of Silwerhof brand (stationery). Within the framework of VAD sector development, Merlion loud Team working within Cloud Lab was organized to promote Microsoft cloud solutions. IT community highly appreciates the Companys activity: during DISTREE EMEA 2017 FORUM MERLION has won in nomination Consumer Tech Distributor of the Year in Russia & CIS region.
1993
Lizard founded
Elsie founded
1992
Lizard founded
1993
Citilink founded
1995
Lizard and Citilink broaden their range
1996
Denikin founded
1998
A new player appearsLC-group
2000
LC-group becomes the best distributor
2002
LC-group still in the lead on the Russian market
2003
MERLION founded
2004
The company grows and expands
2005
POZITRONIKA and MERLION Home Systems are launched
2006
ITclinic and MERLION Projects are created
2007
Citilink created
2008
Retail projects expand
2009
Continued success
2010
The company spreads to new territories
2011
More expansion
2012
Bureaucrat and getting to Forbes TOP
2013
Triumphs
2014
Stable leadership
2015
Strengthening the positions
2016
MERLION celebrates its 25th anniversary!
2017

COMPANY PROJECTS

MERLION is developing several related to distribution projects

About POSITRONICA

www.positronica.ru

The nationwide electronics retailer POSITRONICA is a franchise project of MERLION. The name is a portmanteau of positive and electronics. The network is one of the 100 largest retailers of electronics and household devices in Russia. The first store opened for business in 2006 in Naberezhniye Chelny. Now there are 150 stores in the network, spread across more than 140 cities in Russia. Each of these stores has own online component. In 2014 the company started a new project called POINT. A POINT outlet is one of many pick-up locations for products ordered through positronica.ru. There are already 40 such pick-up oulets, some of them in Moscow.

ACCOLADES
25 Most Profitable Franchises in Russia according to Forbes, June 2014
The Most Profitable Franchise in Russia according to Forbes, July 2013
Russian Commercial Olympus-2008

POSITRONICAs management currently concentrates on the following key initiatives:

  • New store format. Stores now in operation will be altered and re-equipped and new stores will begin larger, with a fresher design and top-of-the-line commercial equipment.
  • Online sales. All online stores in every city have been adapted to a new platform to optimize and extend website functionality.
  • Maintenance and online help. POSITRONICA offers numerous services and options to customersdelivery, set-up, testing of hardware, electronics, mobile applications and so on.
  • Worker education. A project to revamp employee education on every level, from management to depot personnel, is underway. Every employee must complete a training program at hire and go through periodic improvement courses afterwards.

The desire to lead and attention to customer needs are the solid foundation of POSITRONICAs success.

About Citilink

www.citilink.ru

Citilink, an electronics discounter, is one of the largest online stores in Russia. It has traded on the countrys market since 2008 and currently offers more than 50,000 articleshousehold appliances, digital devices and other products from the worlds best manufacturers.

Citilink is several things: the website citilink.ru; Over 300 mini shops in more than 180 cities over Russia. All Electronic trade centers have terminals so that customers can order what they need, then proceed to the cashier and product pick-up. As for the website, citilink.ru receives over 13 million visitors per month.

ACCOLADES
Listed in Secret Firmy Magazines TOP 100 Russian Online Stores, 2011
Rated # 1
Listed by Online Retailer in the TOP 30 stores, 2011
Rated # 2
Brand of the year according to IXBT.com, 2012, 2013, 2014
Vedomosti
Biggest Russian Online-Retailers 2013
Rated # 1
Listed in Forbes 20 Largest Online Stores in Russia, 2013
Rated # 2
Kommersant
TOP-30 of Biggest Russian Internet-Retailers 2014
Rated # 4
Forbes/RE
20 most valuable companies of Runet 2015
Rated # 4

About BUREAUCRAT

www.buro.ru

Stationery, office and childrens chairs, accessories, clocks, lamp lights are all made under the Bureaucrat brand. Established on the Russian market more than 15 years ago, the brand has since earned a reputation as a leading manufacturer.

Stationery

A very broad assortment of stationery products, with more than 1200 articles, is offered under the Bureaucrat brand. These products include plastic folders and files, duotangs, binders, portfolios, archiving boxes, memos and other office necessities.

The brands products have received prestigeous titles and awards many times. In 2013 Bureaucrat was called Brand of the Year by the Golden Paperclip Award. Stationery the brand produces was also acknowledged National Product of the Year, and its marketing of plastic products received a separate prize.

Furniture

Bureaucrat started on the road to fame as a furniture brand in 1997, when a company of the same name was founded. It sold wholesale Taiwanese office chairs and computer desks. In 2003 manufacture of childrens desks began in Southeast Asia. In 2007 the product portfolio received lamp lights and clocks.

Today Bureaucrat is many things: office chairs and armchairs, childrens chairs and desks, computer desks, furniture accessories, clocks, desktop lamps. Some of these are made at the brands own plant in Moscow Oblast, others at factories in Southeast Asia. For a number of years now the brand has kept the lead in the office armchair segment.

About iRU

www.iru.ru

The iRU brand was registered in 2002.

This project, unique to Russia, employs over 100 developers with an in-house R&D center. Experienced developers and engineers thoroughly test every models functionality, craft whole-cloth engineering solutions, study compatibility and performance with peripheral devoces, select, test and compare components. Devices are manufactured at the best factories of China and Taiwan, with only globally recognized brands used for components. All technology under the iRU brand is fully certified, and quality control in particular certified to ISO 9001.

The company is ready to tackle any task. iRUs arsenal has exclusive offers for both large corporations and individual technology lovers: computers, servers easy or complex, data storage devices, monoblocks, nettops and mobile deviceslaptops, netbooks, tablets and smartphones.

We offer a warranty for all iRU devices. Our 160 service centers all across Russia are available to assist you.

About ITclinic

www.itclinic.ru

ITclinic is a federal network of authorized service centers, run by existing MERLION partners on the franchise model. The first IT clinic was opened in August of 2007. Currently there are more than 80 such clinics in 60 cities of Russia.

The idea is that of a professional, quality-conscious maintenance and repair service for computers, as responsible and client-oriented as a doctors work.

The projects first objective is to satisfy the growing audience of Russian computer users demand for centralized and high-quality service. The second is to make this service easily available. The clinics focus on servicing complete IT products: desktops, notebooks, printers, back-up power sources, acoustic systems etc.

What makes the ITclinic network stand out is its broad range of authorizations from manufacturers of the most popular IT products, also highly qualified engineers and a federal scope.

For the first time on the Russian market optional services such as diagnostics, software installation, setup and repair of hardware are offered in a centralized fashion. This guarantees customers transparency of pricing and service delivery.

If you would like to join the ITclinic project, fill out the form at the website.

COMPANY STYLE

Note that MERLION is spelled in all capital letters.

Partner button
MERLION Red
Company colors

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CMYK: 00 M97 Y100 K00
HTML: #ff5252
Pantone 485

MERLION Blue
 

RGB: R51 G89 B146
CMYK: 00 M97 Y100 K00
HTML: #335992
Pantone 485

MERLION Black
 

RGB: R0 G0 B0
CMYK: 00 M97 Y100 K00
HTML: #000000
Pantone 485