MERLION acted as a partner of DISTREE Russia & CIS 2015 forum

The event united the key representatives of IT & CE channel.

DISTREE Russia & CIS 2015 DISTREE Russia & CIS 2015 DISTREE Russia & CIS 2015

From June 24 to 26 the 12th annual forum DISTREE Russia & CIS took place in Saint Petersburg, which gathered the representatives of over 500 famous companies majoring in production and sale of IT-solutions and consumer electronics.

The largest Russian wide-range distributor, MERLION, is a traditional partner of the branch forum. This year the latest products of the popular manufacturers in Russia have been presented on the distributor’s stand – Digma (tablets, electronic books, dashboard cameras, MP3-players), Intel (tablets and «2-in-1» devices based on Intel® processors), Sapphire (graphic cards), Thermaltake (original components and accessories for computers, Thermaltake Demo), Victorinox (folding knives, accessories).

More than a hundred meetings took place at MERLION’S stand between the top-managers of the distribution company, representatives of the retail chains and the largest Russian and world companies-manufacturers of IT-solutions and consumer electronics.

Growth of interest to the largest distributors was noted in the past forum, since companies of this profile unite the resources both of the vendors and the channel, which allows to distribute risks effectively between the partners and to create conditions for maintenance of current sales and development of promising areas. In this aspect MERLION holds a special place, being a wide-range distributor in Russia, uniting over 450 brands in its product portfolio and having a large scaled and persistent channel, including all key components – from the leading system integrators to the federal retail chains.

In the experts’ opinion, despite some reduction of the number of DISTREE exhibitors, which resulted from the difficult market situation, interests of the leaders of the business-community to such large thematic forums is growing seriously, since all key players gather here and the level of the participants allows them to discuss, including in face-to-face format, the most important strategic issues concerning the reduction of risks, increase of sales and improvement of cooperation efficiency.

The management of MERLION evaluates the results of participation in DISTREE forum highly and is sure of successful implementation of all agreements reached in the course of negotiations.

The material is prepared using the official release of DISTREE forum.

See the event in “Photo gallery”

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