The first POSITRONICA computer retail store has opened

MERLION, the top leading Russian distributor of computer and digital devices in the Russian IT-market, developed the first national computer retail store chain. The aim of the project is to strengthen the MERLION retail partners’ positions in the regional markets. The POSITRONICA chain is a joint project launched by MERLION and its dealers. The outlet stores are franchise operations run by the partners. MERLION provides the concept of the chain, its service standards, as well as marketing and advertising strategy within the project. The stores are owned by the dealers who are also responsible for running the business.

The opening ceremony of the first POSITRONICA outlet store was held in Naberezhnye Chelny on March 04.

Read the report about the POSITRONICA opening ceremony.