MERLION and Lexmark begin to cooperate
Established in 1991, Lexmark began to operate in Russia late 1994. Lexmark is now a leading developer, manufacturer and supplier of printing and imaging solutions for customers in more than 150 countries. In 2005, its revenues totaled $5,2 billion.
Under the agreement, MERLION gains an official Lexmark distribution rights status for consumables and printing products that makes the company’s product offering expand considerably. The new cooperation will allow Lexmark to enhance the company’s opportunities in the Russian market through the network of MERLION dealers.
"MERLION is one of the most dominant players in the Russian IT-market. Our network of dealers covers all the key Russian regions where we are planning to work hard to promote our solutions. We believe the cooperation with MERLION will open up new opportunities for regional markets. It will increase our sales volume, as well as solidify the brand name and boost the loyalty of our partners”, said Elena Pashkova, Manager for Department of Partnership with Lexmark .
In his comments on the mutual interests and prospects for the cooperation of the two influential IT-market players, Vadim Yarotsky, Deputy General Manager for MERLION Strategic Planning and Marketing, said “Lexmark is a powerful player in the printing solutions market. Lexmark products are very successful in IT-markets in other countries. The company leads in some marketing and product line developing strategies. All that makes us have a positive outlook for the growth of the Lexmark market share in the Russian market. We are pleased to start the cooperation and sure that it is going to be mutually beneficial. We are certain that the cooperation will enhance the MERLION marketplace position as a broadline distributor and provide a greater access to the Russian market for Lexmark. Our common approach to operating in regions will also contribute to the overall success for both companies”.
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