MSI and MERLION signed a cooperation agreement

MERLION, the leading Russian distributor of computer and digital products, and Micro-Star International Inc. (MSI), a world’s leading manufacturer of computer components have signed a distribution agreement.
30 october 2006

MERLION, the leading Russian distributor of computer and digital products, and Micro-Star International Inc. (MSI), a world’s leading manufacturer of computer components, today announced an official cooperation agreement. MSI is one of the three largest motherboard providers in the world.

Under the agreement, MERLION is expected to boost MSI share in the Russian market as well as actively promote MSI products in the regions.

As part of the agreement, MERLION is awarded official MSI distribution rights status for motherboards and graphics cards. The world’s leading manufacturer allows MERLION partners regular access to its wide range of high-quality products.

“In the near future the first priority is to boost the market share through our more active regional business, and as a result to enter new regional markets and supply them with the full range of MSI high-quality products. Now MSI has rather a steady share of 20% of the motherboard market. And our active expansion in regional Russia will make it possible to double it. To implement our plans we need strong partners who are quite experienced in doing regional business. To a greater extent MERLION meets these requirements,” commented Elsa Yeh, head of MSI in Russia.

MSI

About MSI

Since its establishment in August 1986, MSI™ has been dedicated to its business philosophy that emphasizes award-winning product quality and excellent customer service. MSI focuses on the design and manufacture of motherboards, graphics cards, servers, Wi-Fi and Bluetooth communication devices, notebooks and consumer electronic products. Due to its high-quality products and outstanding customer service, MSI is now ranked among the Taiwan’s Top 3 and the World’s Top 5 motherboard manufacturers. The VGA production of MSI has been holding the world’s No.1 position for four years.

For further information on MSI, please visit: www.microstar.ru.

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