Boys go to the left side, girls go to the right side

February 23 and March 8 are the controversial holidays in many respects. Renaming and rethinking took place here. Not every company allocates funds thereto, not all souvenir sellers get prepared thereto the same thoroughly as they do before the New-Year holidays season. One thing is indisputable: they have a strongly-pronounced gender character, and this can not help but make impact on the choice of presents. The editorial board of GIFT REVIEW journal asked the leading manufacturers and customers, what goods according to their professional opinion had had success in 2017. Svetlana Baskakova, Purchasing director in “Office supplies” and “Business gifts” disciplines of MERLION, was among the speakers.

Question: What gifts were ordered before gender holidays in 2017 most frequently?

Svetlana Baskakova: The produce of such brands as Moleskine, Piquadro, Caran d’Ache and, definitely, Parker was very well-liked. On the eve of February 23 we always have many orders for penknives Victorinox. No less popular are the purses, porte-monnaies and business-card holders Piquadro: they feature such a unique ability as complex personalization immediately after leather tailoring, which is impossible to reproduce in the finished article.

Question: What know-how solutions are you ready to offer?

Svetlana Baskakova: In 2017 Moleskine Company gave a buzz by producing several limited series of notepads at once, which will catch fancy of both women and men. These are the product lines of Rolling Stones, DENIM, as well as Minions Limited Edition and Moleskine Keith Haring. We can also offer one novelty from Moleskine: a smart notepad Smart Writing Set, which makes it possible to instantly digitize a handwritten shortwrite. As for March 8, there is an intriguing variant from Victorinox: keychain knives with custom designs of SwissCard NailCare and Classic Limited Edition 2017. These are the miniature tools including a set of seven functions: a blade, snippers, nail file, screwdriver of 2.5 mm, key ring, tooth stick and pair of tweezers.