Merlion Group Strengthens Its B2C Sales Department

Merlion Group has appointed a new top executive. Maxim Trukhin has taken charge of the B2C Sales Department.

Maxim will focus on the strategic development of the B2C business. His responsibilities will include managing online commerce operations, promoting brand shops on the largest marketplaces, optimizing the product range policy, and overseeing trade marketing.

Maxim Trukhin graduated from the Faculty of Physics at Lomonosov Moscow State University. He then pursued academic research as a postgraduate student at Moscow State University and the University of Duisburg-Essen in Germany. Maxim has been developing digital businesses for more than 25 years. He began his career at VimpelCom/Golden Telecom, where he worked with the company’s largest corporate customers. Maxim’s experience includes managing various digital services and platforms, including social, gaming, and fintech startups.

For the past eight years, Maxim headed the online business at Lemana PRO, formerly Leroy Merlin, Russia’s largest home improvement and building materials retailer. During this period, he increased the company’s online business tenfold and led its omnichannel transformation.

Oleg Fomenko, CEO of Merlion Group:

“Alongside B2B, the B2C segment is one of our key sales channels. First and foremost, we are talking about online sales through digital platforms. We have a strong presence there, both through our own retailer Citilink and through several brand shops representing our own trademarks and our Vendor partners. In the near future, Maxim will focus on relaunching the existing sales channel to improve its performance. We are pleased to welcome such a strong professional with extensive e-commerce experience and in-depth knowledge of the market and consumers to our team. He will set the right course for strengthening our B2C business.”

Maxim Trukhin, Director of the B2C Sales Department:

“Today, B2C sales are built around two key values for customers: intelligent personalization and maximum convenience. Modern consumers value their time, so our task is to use technology to instantly select solutions tailored to each person’s individual needs and support them with the most convenient service possible, from fast omnichannel purchasing to seamless delivery and device setup.”