THE COMPANY

For many years now, MERLION has spearheaded the Russian IT market, and a number of awards from specialized IT publications evidence the fact:

Best Distributor for IT Retail
Best Distributor for the System Integrator
Best Distributor for the Hardware Assembler
Best Software Distributor
Best Distributor of the Year

Founded in 1992, MERLION has grown to become the premier broadline distributor on the Russian market. It is successfully expanding in several segments: computers, digital electronics, household appliances, stationery, office furniture, and business gifts. Special attention is given to VAD distribution of both hardware and software.

MERLION’s reputation as a trustworthy, responsible, and experienced partner that always keeps its obligations has enabled the company to build lasting ties with most leading global brands.

MERLION’s portfolio includes more than 670 brands and more than 400 direct distribution agreements, and the company’s network of over 8,000 partners in every region of Russia and the CIS countries is second to none. MERLION has sales offices in Moscow, Samara, St. Petersburg, Nizhny Novgorod, Yekaterinburg, Novosibirsk, and Rostov-on-Don.

Today, MERLION is thousands of professionals developing the national distribution market in several segments and bringing high-tech products to the most remote corners of the country.

MERLION is among the largest companies in Russia, which is reflected in the ratings of leading business publications. Few Russian IT companies make it to these ratings of the best, but MERLION proves its right to be in the top listings year after year.

Forbes 200 Largest Private Companies of Russia:
RAEX-600 Largest Companies of Russia:
1092010

MERLION’S DEVELOPMENT

on the Russian market since 1992

1992
Elsie founded
1992
Elsie founded
The company specialized in computer assembly and work with retailer networks, but later focused on component sales.
1993
Lizard founded
1993
Lizard founded
This firm specializes in promoting on the Russian market components manufactured in Asia Pacific countries, especially motherboards and graphics adapters.
1995
Citilink founded
1995
Citilink founded
The distributor Citilink focused on importing RAM. Over the next two years, it diversified and by 1996 had become a broadline distributor of computer components.
1996
Lizard and Citilink broaden their range
1996
Lizard and Citilink broaden their range
Lizard and Citilink take to broadline distribution of computer devices and components.
1998
Denikin founded
1998
Denikin founded
Denikin was founded to improve Citilink’s results on the domestic market. In the same year, Citilink, Denikin, and Elsie merged into Citilink group.
2000
A new player appeared, LC-group
2000
A new player appeared, LC-group
Citilink Group (Citilink, Elsie, Denikin) merged with Lizard, and the Russian computer market received a new player, LC-group. This is large broadline distributor of computer components and peripheral devices, and network and office hardware.
2002
LC-group becomes the best distributor
2002
LC-group becomes the best distributor
LC-group was the acknowledged leader of the Russian computer market and second-largest IT distributor in Eastern Europe (RBC/CNews 100 2002). The company was also recognized as the best dealer in motherboards and monitors in Russia (Computer Elite rating 2002).
2003
LC-group is still in the lead on the Russian market
2003
LC-group is still in the lead on the Russian market
LC-group retained the leading position on the computer market (RBC/CNews 100 2003). The iXBT.com audience voted LC-group the year’s best distributor. LC-group was celebrated as the best Russian distributor of motherboards, monitors, and scanners (Computer Elite rating 2003) and the top Russian distributor of computer hardware (@Astera: Rating of Russian IT companies in 2003).
2004
MERLION founded
2004
MERLION founded
On January 1, 2004, LC-group changed its name to MERLION. In the same year, it made it to the 200 private companies rating as the 32nd largest (Forbes rating, November 2004). On September 1, Taisu's wholesale and distribution branch joined MERLION, and MERLION-Taisu was formed to cater to dealers in Moscow and Moscow Oblast.
2005
The company grows and expands
2005
The company grows and expands
The company continued to prosper and grow (CNews 100 2004/RBC, DigiTimes). It represented Russia at the international event Computex 2005 (Taipei). MERLION took the 96th and 97th positions in the TOP 400 Russian companies list (RBC). MERLION System Solutions (MSS) was formed to work on project-based supply.
2006
POSITRONICA and MERLION Home Systems are launched
2006
POSITRONICA and MERLION Home Systems are launched
MERLION started the POSITRONICA store, a federal network of specialized computer stores, and MERLION Home Systems (MHS), trusted with distributing clocks and consumer electronics.
2007
IT Сlinic and MERLION Projects are created
2007
IT Сlinic and MERLION Projects are created
MERLION started a network of computer clinics, and the company’s service partners worked as franchises. MERLION Projects was formed to develop and implement infrastructural IT solutions for the corporate market. This year’s awards included Dell Best Distributor in EMEA Region, and Best IT Distributor 2007.
2008
Citilink created
2008
Citilink created
Citilink, a retail project, allowed customers to buy either on the online store or at terminals on the ground. POSITRONICA came to the Moscow market with two stores in the largest shopping centers. Distribution agreements were signed with several top computer manufacturers: AOC, D-Link, Dr.Web, Lenovo, and Seagate.
2009
Retail projects expand
2009
Retail projects expand
Citilink expanded to all districts of the capital. POSITRONICA grew to over 170 stores in 140 cities of Russia. 63 computer clinics were opened in 53 cities. MERLION launched a Competency Center and signed distribution agreements with Agestar, ASRock, Corsair, ECS, IOCELL Networks, JSP-TECH ENTERPRISE CO., Microsoft, Mio Technology, Olympus, PC PET, Sennheiser, Sigma, Targus, and Transcend.
2010
Continued success
2010
Continued success
MERLION remains the leader on the Russian IT market and has become one of the biggest companies in the nation (Kommersant/Money, Forbes, Expert, Finance). 21 more agreements were signed with Azbooka, Bbk, Beko, Comstar, Fellowes, Hyundai, Iomega, Jabra, Lbook, Lexar, Nanya, Oregon Scientific, Pocketbook, Qnap, Sandisk, Supermicro, Supra, Team, Toshiba, Wacom, and Zyxel.
2011
The company spreads to new territories
2011
The company spreads to new territories
MERLION expanded its geographical coverage through the purchase of Verysell Distribution's regional offices. 30 new agreements with important companies were signed. MERLION ventured into the SCS and software markets.
2012
More expansion
2012
More expansion
T-Parts, Axima, Digital Machines, and DNA were absorbed. MERLION Engineering, the company’s support center for partners and their distribution of hardware and software to B2B clients. MERLION develops VAD distribution, in particular for software and enterprise solutions.
2013
Bureaucrat and reaching Forbes TOP
2013
Bureaucrat and reaching Forbes TOP
MERLION made it to the TOP 3 Russian distributors of household appliances. It also merged with Bureaucrat. A new project was launched for MERLION’s partners, E-commerce with API service and a B2B portal. Citilink topped the list of the 25 largest online retailers and Runet’s 100 Largest Internet Distributors. The IT Clinic network crossed the border into Kazakhstan.
2014
Triumphs
2014
Triumphs
VIAT’s distribution business for thin clients Dell WYSE was acquired, and MERLION merged with DNA SCS. POSITRONICA, Citilink, IT Clinic, and iRU remain market leaders. POSITRONICA took 1st place on the Forbes list of the 25 Most Profitable Franchises. MERLION received Distributor of the Year in Russia and the CIS from EMEA Channel Academy: 2014 Awards.
2015
Stable leadership
2015
Stable leadership
MERLION maintains leadership in the markets of Broadline distribution, retail (Citilink and POSITRONICA), service (IT Clinics), computer hardware manufacture (iRU), and office furniture and plastic products manufacture (Burokrat). In 2015, the company opened a unique “Center of IBM Technological Solutions” and returned CompaQ laptops to the Russian market under exclusive rights. Forbes and Expert ratings of the largest Russian companies show that the company has been upgraded by 6 and 8 points during the last year, currently #30 and #52, respectively.
2016
Strengthening the positions
2016
Strengthening the positions
The company continues actively developing the VAD sector, and promotes software and cloud applications. In particular, the company launched a Partners Factory education project with Microsoft, which provides support to students interested in a career in the IT sector. To strengthen its position as the leading wide-range distributor, the company signed contracts with several vendors, including exclusive agreements with STARWIND (home appliances) and Moleskine (stationery). According to the year's results, the iRU project was acknowledged by Microsoft Corporation as the best Russian OEM partner. As before, MERLION takes strong positions in the ratings of the largest Russian companies – #35 (Forbes), #65 (RAEX 600), #61 (RBC).
2017
MERLION celebrates its 25th anniversary!
2017
MERLION celebrates its 25th anniversary!
MERLION celebrates its 25th anniversary this year. MERLION merged with DSCon, an IT distributor for DPCs and Rentsoft, which provides antivirus software subscriptions to about 40% of Internet Service Providers in Russia. The technical staff has been reinforced by developers from the Velvica project, the most advanced Russian-made platform for selling cloud solutions. Moreover, MERLION has consolidated its capital with two well-known IT companies: OTR, a large system integrator, and PRO IT, a complex customized software developer. In 2017, MERLION held its first IT Solutions Summit, which instantly became a high-profile event in Russia for discussing IT market trends, where representatives of the world's largest IT corporations, leading analysts, and system integrators can meet and share their opinions.
2018
Cloud Distribution Launch
2018
Cloud Distribution Launch
In October, the MERLION IT Solutions Summit announced the launch of a new project, the distribution of MerliOnCloud cloud services with a unique business model that includes a platform, a storefront, expertise, and a ready-made store. The company also began to develop banking and cash equipment, expanded the product group of related products for household appliances, and for the first time in its 26-year history, added the food category into its range (coffee). In the same year, the specialized online store BUROSHOP.RU was launched, offering corporate customers office supplies, consumables for computer equipment, household chemicals, food, and office furniture.
2019
Competency development: Big Data, Artificial Intelligence, Machine Learning
2019
Competency development: Big Data, Artificial Intelligence, Machine Learning
The company began the year by officially opening with Panasonic Russia the production of Panasonic IP cameras with iRU capacities. In the middle of the year, MERLION took part in the creation of the IT company AnalyticsHub, focused on providing services in the field of Big Data Analytics and machine intelligence (AI/ML). In autumn, it announced equity investment in the Russian engineering company High Energy (OOO EnergoTech), which specializes in uninterrupted and guaranteed energy supply solutions for critical infrastructure facilities, such as data centers.
1993
Lizard founded
Elsie founded
1992
Lizard founded
1993
Citilink founded
1995
Lizard and Citilink broaden their range
1996
Denikin founded
1998
A new player appeared, LC-group
2000
LC-group becomes the best distributor
2002
LC-group is still in the lead on the Russian market
2003
MERLION founded
2004
The company grows and expands
2005
POSITRONICA and MERLION Home Systems are launched
2006
IT Сlinic and MERLION Projects are created
2007
Citilink created
2008
Retail projects expand
2009
Continued success
2010
The company spreads to new territories
2011
More expansion
2012
Bureaucrat and reaching Forbes TOP
2013
Triumphs
2014
Stable leadership
2015
Strengthening the positions
2016
MERLION celebrates its 25th anniversary!
2017
Cloud Distribution Launch
2018
Competency development: Big Data, Artificial Intelligence, Machine Learning
2019

COMPANY PROJECTS

MERLION is developing several related to distribution projects

POSITRONICA POSITRONICA
Citilink Citilink
IT Сlinic IT Сlinic
iru iru
Bureaucrat Bureaucrat
BUROSHOP.RU BUROSHOP.RU
Silwerhof Silwerhof
High Energy High Energy
Analytics HUB Analytics HUB
Velvica Velvica
RentSoft RentSoft
MerliOnCloud MerliOnCloud
ОТР ОТР
PRO IT PRO IT

About POSITRONICA

www.positronica.ru

POSITRONICA federal network of electronics stores is а MERLION franchise project. The network name network is derived from the combination of "positive electronics." The POSITRONICA network is in the ТОР-100 retailers of electronics and household appliances in Russia. The first store opened in March 2006 in Naberezhnye Chelny. Today, the network includes almost 200 stores in more than 140 cities of Russia, each of which has an online store. ln 2014, the company launched а new project. POINT is the dispersal point for orders issued through the positronica.ru online store, including in Moscow. Today, more than 100 POINT outlets have been opened.

  • No. 81 in the rating of the largest online stores in Russia (Data lnsight, E-Commerce lndex ТОР-100 in 2018)
  • No. 6 on the Forbes list "ТОР-30 most profitable franchises of 2018.
  • No. 50 on the list of Beboss "ТОР-500 of the best franchises in Russia.

About Citilink

www.citilink.ru

Citilink is one of the largest Russian multichannel retailers. lt has been on the country's market since 2008 and currently offers more than 65,000 items: household appliances, digital devices, and other products from the world's best manufacturers.

Citilink is several things: the online-shop citilink.ru and over 640 warehouse stores and pickup points in more than 360 cities throughout Russia. Shops have terminals so that customers can order what they need, then proceed to the cashier and product pick-up. The citilink.ru website has over 1.2 million visitors per day.

  • No. 1, Тор online household appliances and electronic goods stores in Russia (07.2019-06.2019), Data lnsight
  • No. 7, Runet 2019 20 most valuable companies, Forbes

About IT Сlinic

www.itclinic.ru

IT Сlinic is a federal network of authorized service centers, run by existing MERLION partners as franchises. The first “IT Сlinic"" was opened in August 2007. Currently, there are more than 80 clinics in 60 Russian cities.

The idea is professional, quality-conscious maintenance and repair service for computers, as responsible and client-oriented as a doctor’s work.

The project’s first objective is to satisfy the growing audience of Russian computer users’ demand for centralized and high-quality service. The second is to make this service easily available. The clinics focus on servicing complete IT products: desktops, notebooks, printers, back-up power sources, acoustic systems, etc.

What makes the IT Сlinic network stand out is its broad range of authorizations from manufacturers of the most popular IT products, as well as highly qualified engineers and a federal scope.

For the first time on the Russian market, optional services such as diagnostics, software installation, and hardware setup and repair are offered in a centralized fashion. Customers are guaranteed transparency in pricing and service delivery.

If you would like to join the IT Сlinic project, fill out the form on the website.

About IRU

www.iru.ru

iRU is a Russian manufacturer of computer equipment, founded in 2002. It is in the TOP-5 of Russian PC manufacturers. The company produces high-tech products for a wide range of applications. It also produces computer equipment with individual specifications for the customer's needs.

The iRU product range includes appliances for home users and solutions for small- and medium-sized businesses and large corporations: iRU personal devices (office PCs, home PCs, workstations, all-in-ones, tablet devices), and Enterprise iRU products (servers, server virtualization complex, storage systems).

All iRU products are manufactured in Russia.

In 2020, Onyx iRU portable computer models and Opal iRU personal computers were included in the unified register of Russian electronic products. The Ministry of Industry and Trade of the Russian Federation issued a conclusion on the compliance of Onyx PPC and Opal PC with the requirements for industrial products manufactured in the Russian Federation from January 1, 2020. These products can be supplied during procurement of goods, works, and services to meet state and municipal needs under 44-FZ and 223-FZ as Russian equipment.

IRU's strategy is to expand the range of high-tech products presented in the unified register of the Russian radio-electronic industry.

About Bureaucrat

www.buro.ru

Stationery, office and children's chairs, accessories, watches, and lamps are manufactured under the Bureaucrat brand name. Over its 20-year history, the brand has gained a reputation as one of the leading manufacturers on the Russian market.

Bureaucrat TM produces a wide range of stationery, more than 1,200 items, for the Russian market. These include plastic folders and files, corners, folders, briefcases with compartments, folders on rings, archive boxes, and other office accessories.

The brand's products have repeatedly won prestigious titles and awards. In 2013, Bureaucrat won the Golden Paperclip Award in the Brand of the Year Award, and office supplies produced by this brand won the National Product of the Year. Additionally, the prize marked a set of marketing activities aimed at promoting plastic products.

The Bureaucrat furniture brand began its history in 1997 with the founding of a company with the same name that carried out wholesale deliveries of Taiwanese office chairs and computer desks. In 2003, production of children's tables was launched in Southeast Asia under the Bureaucrat brand name, and in 2007, the product portfolio was expanded with lamps and wall clocks.

Today, office chairs and armchairs, child seats and tables, computer desks, furniture accessories, and watches are available on the market under the Bureaucrat brand name. Some products are manufactured at our production site in the Moscow region, and some at enterprises in Southeast Asia. This year is not the first when the brand has taken a leading position in the office chair market.

About BUROSHOP.RU

www.buroshop.ru

BUROSHOP.RU is a specialized online store for businesses. It offers corporate clients a full range of items necessary for full-fledged and effective office work.

Project advantages include: a dedicated robotic warehouse area at the MERLION warehouse near Moscow; a system for ordering and delivering goods; a wide product range, including its own brands; low prices due to direct contracts; and additional services for customers. The project was launched in 2018.

About Silwerhof

www.silwerhof.ru

Silwerhof is MERLION's own brand presented on the Russian market since 2005.

The brand offers stationery for school and offices, paper products, and products for children's creativity. Silwerhof offers popular stationery products that are maximally adapted to Russian consumers' preferences. Silwerhof products are available to a wide range of customers due to the optimal price and quality ratio."

About High Energy

www.high-energy.org

High Energy (OOO EnergoTech) is an engineering company, a Russian developer, supplier, and integrator of solutions for facilities' power supply.

High Energy provides a full cycle of services, from design and construction to installation services. Today, it is a recognized industry expert and leader. Recently, the company has been paying particular attention to the development of heavy industry and high-voltage solutions.

High Energy has its own project office, production unit, electric laboratory, and logistics division.The company cooperates with the world's largest manufacturers: HITEC Power Protection, Schneider Electric, Cummins Inc., Siemens, Legrand, Jeremias, Eaton, Vertiv, Hilti, Caberra, and Schiedel. It implements projects in the interests of state organizations, and financial and telecom companies.

It was founded in 2015.

About AnalyticsHub

www.analyticshub.ru

AnalyticsHub (OOO AnalyticsHub) is MERLION's business project in the field of big data analytics, artificial intelligence, and machine learning.The company has direct agreements with Alation, Alteryx, Cloudera, HVR, and other core vendors, as well as the global AlphaZetta network, which unites global experts in the field of analytical consulting from 45 countries.

The AnalyticsHub team includes specialists with many years of experience in creating analytical ecosystems and digitalizing business for customers in government agencies, banks, retail, and energy.

The company was founded in 2019.

About Velvica

www.velvica.com

Velvica is a company developing a platform to create marketplaces for digital services. The platform helps customers automate sales of virtual infrastructure (laaS), software (SaaS), and digital content. Integrations with 40+ popular vendors are available out of the box - Microsoft, IBM, Kaspersky, AWS, ESET, VMware, and others.

The main customers are telecom operators, distributors, and online retailers. The customer can work with the platform according to SaaS and on-premise models; marketplace deployment takes from 1 week, and deep customization and integration with information systems are available.

Velvica has been on the market since 2014.

It is included in the Russian software registry and is a certified billing system.

About RentSoft

www.rentsoft.ru/provider/

RentSoft company has been in the Russian market since 2009. It is a distributor and aggregator of subscription software. The company offers telecom operators subscription software and cloud services based on the Revenue Sharing model.

The essential advantage for partners is the ease of entry into the business of selling cloud software through the use of a ready-made affiliate module integrated with the most popular billing solutions from Internet providers - NetUp, LANbilling, BGBilling, Ideco, Hydra, Pyzzle.ISP, SmartACP. Clients include more than 250 ISPs and MSPs in Russia and the CIS. More than 40 vendors, including Microsoft, Kaspersky, ESET, Dr.Web, Panda, Imind, Megaplan, and many others.

About MerliOnCloud

www.merlioncloud.ru

MerliOnCloud is a cloud service distribution project. It was launched in 2018. MerliOnCloud is based on Velvica's billing platform (www.velvica.com), a world-class Russian development. Project partners are system integrators and service providers (MSPs). For them, MerliOnCloud is a ready-made business selling cloud solution.

The platform allows partners to implement their own and third-party cloud products and services efficiently and without unnecessary investments. MerliOnCloud also works with data centers, telecom companies, and service providers, launching non-standard services with them.

MerliOnCloud's portfolio includes several categories - Corporate Mobile Solutions, Security, Virtual Office, Infrastructure Services, and Industrial Services. They present solutions from leading global and domestic developers and suppliers, including: Yandex, Cloud, Mail.ru cloud solutions, Commvault.Zextras, CommuniGate Pro, Avast, MyOffice, My Business, Dr.Web, IBM, e.Oueo, Business Ecosystems, Charisma, Yuzdesk, Kaspersky Lab, SkyDNS, and others.

All services offered by MerliOnCloud to the market are located in data centers that comply with international security standards. A total of more than 70 certified engineers work with cloud technologies.

About OTR

www.otr.ru

OTR (Organizational and Technological Solutions) is one of the leading Russian IT companies providing management, financial and IT consulting services, system integration, software development and implementation, integrated engineering, and technical solutions for the state and businesses.

OTR has been operating in the IT market since 2000; it has 21 branches (including an office in Minsk) and is among the top 30 largest Russian IT companies (TAdviser data) and in the top 7 leading Russian providers of IT services for the public sector (CNews Analytics).

About PRO IT

www.proitr.ru

PRO IT is an integrator and developer of complex custom IT solutions with more than ten years' experience. The company specializes in the development and implementation of custom software, information, and analytical systems with elements of artificial intelligence, as well as in providing digitalization services.

Over 100 large-scale IT projects have been implemented. Key government customers include the Government of the Russian Federation and the Government of Moscow, the Presidential Administration, major ministries and departments, as well as regional government bodies.

COMPANY STYLE

Note that „MERLION” is spelled in all capital letters.

Partner button
MERLION Red
Company colors

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CMYK: С00 M97 Y100 K00
HTML: #ff5252
Pantone 485 С

MERLION Blue
 

RGB: R51 G89 B146
CMYK: С00 M97 Y100 K00
HTML: #335992
Pantone 485 С

MERLION Black
 

RGB: R0 G0 B0
CMYK: С00 M97 Y100 K00
HTML: #000000
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