THE COMPANY

For many years now MERLION has spearheaded Russian IT market, and a number of awards from specialized IT publications evidence the fact:

Best Distributor for IT Retail
Best Distributor for the System Integrator
Best Distributor for the Hardware Assembler
Best Distributor of software
Best Distributor of the Year

Founded in 1992, MERLION has grown to become the premier broadline distributor on the Russian market. It is successfully expanding in several segments: computers, digital electronics and household appliances, stationery, office furniture, business gifts. Special attention is given to VAD distribution of both hardware and software.

MERLION’s reputation of a trustworthy, responsible and experienced partner that always keeps its obligations has enabled the company to build lasting ties with most leading global brands.

There are more than 670 brands and more than 400 direct distribution agreements in MERLION’s portfolio, and the company’s network of over 8000 partners in every region of Russia and the CIS countries is second to none. MERLION has sales offices in Moscow, Samara, St. Petersburg, Nizhny Novgorod, Yekaterinburg, Novosibirsk, Rostov-on-Don.

Today MERLION is thousands of professionals developing the national market of distribution in several segments and bringing high-tech products to the most remote corners of the country.

MERLION is among the largest companies in Russia, which is reflected in ratings of leading business publications. Few Russian IT companies make it to these ratings of the best, but MERLION proves its right to the top listings year after year.

Forbes 200 Largest Private Companies of Russia:
RAEX-600 Largest Companies of Russia:
1092010

MERLION’S DEVELOPMENT

on the Russian market since 1992

1992
Elsie founded
1992
Elsie founded
The company specialized in computer assembly and work with retailer networks, but later focused on component sales.
1993
Lizard founded
1993
Lizard founded
This firm specializes in promoting on the Russian market components manufactured in Asia Pacific countries, especially motherboards and graphics adapters.
1995
Citilink founded
1995
Citilink founded
The distributor Citilink focused on importing RAM. Over the next two years it diversified and by 1996 became a broadline distributor of computer components.
1996
Lizard and Citilink broaden their range
1996
Lizard and Citilink broaden their range
Lizard and Citilink take to broadline distribution of computer devices and components.
1998
Denikin founded
1998
Denikin founded
To improve Citilink’s results on the domestic market Denikin was founded. In the same year Citilink, Denikin and Elsie merged into Citilink group.
2000
A new player appears—LC-group
2000
A new player appears—LC-group
Citilink Group (Citilink, Elsie, Denikin) merged with Lizard, and the Russian computer market received a new player—LC-group. This is large broadline distributor of computer components and peripheral devices, network and office hardware.
2002
LC-group becomes the best distributor
2002
LC-group becomes the best distributor
LC-group was acknowledged leader of the Russian computer market and second-largest IT distributor in Eastern Europe (RBC/CNews 100 2002). The company was also recognized as the best dealer in motherboards and monitors in Russia (Computer Elite rating 2002).
2003
LC-group still in the lead on the Russian market
2003
LC-group still in the lead on the Russian market
LC-group retained the leading position on the computer market (RBC/CNews 100 2003). The audience of iXBT.com voted LC-group the year’s best distributor. LC-group was celebrated as the best Russian distributor of motherboards, monitors and scanners (Computer Elite rating 2003) and the top Russian distributor of computer hardware (@Astera: Rating of Russian IT companies in 2003).
2004
MERLION founded
2004
MERLION founded
On the 1st of January, 2004 LC-group changed its name to MERLION. The same year it made it to the 200 private companies rating as the 32nd-largest (Forbes rating, November 2004). On the 1st of September the wholesale and distribution branch of Taisu joined MERLION, and MERLION-Taisu was formed to cater to dealers in Moscow and Moscow Oblast.
2005
The company grows and expands
2005
The company grows and expands
The company continued to prosper and grow (CNews 100 2004/RBC, DigiTimes). It represented Russia at the international event Computex 2005 (Taipei). MERLION took the 96th and 97th positions in the TOP 400 Russian companies list (RBC). MERLION System Solutions (MSS) was formed to work on project-based supply.
2006
POZITRONIKA and MERLION Home Systems are launched
2006
POZITRONIKA and MERLION Home Systems are launched
MERLION started the POZITRONIKA store, a federal network of specialized computer stores, and MERLION Home Systems (MHS), trusted with distributing clocks and consumer electronics.
2007
ITclinic and MERLION Projects are created
2007
ITclinic and MERLION Projects are created
MERLION started a network of computer clinics, the company’s service partners worked on the franchise basis. MERLION Projects was formed to develop and implement infrastructural IT solutions for the corporate market. This year’s awards included Dell Best Distributor in EMEA Region, Best IT Distributor 2007.
2008
Citilink created
2008
Citilink created
Citilink, a retail project, allowed customers to buy either at the online store or in terminals on the ground. POZITRONIKA came to the Moscow market with two stores at the largest shopping centers. Distribution agreements were signed with several top computer manufacturers:AOC, D-Link, Dr.Web, Lenovo and Seagate.
2009
Retail projects expand
2009
Retail projects expand
Citilink spread to all districts of the capital. POZITRONIKA grew to over 170 stores in 140 cities of Russia. 63 computer clinics were opened at 53 cities. MERLION launched a Competences Center and signed distribution agreements with Agestar, ASRock, Corsair, ECS, IOCELL Networks, JSP-TECH ENTERPRISE CO., Microsoft, Mio Technology, Olympus, PC PET, Sennheiser, Sigma, Targus and Transcend.
2010
Continued success
2010
Continued success
MERLION remained the Russian IT market’s leader and becomes one of the biggest companies in the nation (Kommersant/Money, Forbes, Expert, Finance). 21 more agreements were signed with Azbooka, Bbk, Beko, Comstar, Fellowes, Hyundai, Iomega, Jabra, Lbook, Lexar, Nanya, Oregon Scientific, Pocketbook, Qnap, Sandisk, Supermicro, Supra, Team, Toshiba, Wacom and Zyxel.
2011
The company spreads to new territories
2011
The company spreads to new territories
MERLION expanded its geographical coverage through the purchase of regional offices of Verysell Distribution. 30 new agreements with important companies were signed. MERLION ventured into the SCS and software markets.
2012
More expansion
2012
More expansion
T-Parts, Axima, Digital Machines, DNA were absorbed. MERLION Engineering, the company’s center for support of partners and their distribution of hardware and software to B2B clients. MERLION develops VAD distribution, in particular of software and enterprise solutions.
2013
Bureaucrat and getting to Forbes’ TOP
2013
Bureaucrat and getting to Forbes’ TOP
MERLION made it to the TOP 3 Russian distributors of household appliances. It also merged with Bureaucrat. For MERLION’s partners a new project, E-commerce, was launched with API service and a B2B portal. Citilink topped the 25-largest-online-retailers list and the Runet’s 100 Largest Internet Distributors List. The ITclinic network crossed the border to Kazakhstan.
2014
Triumphs
2014
Triumphs
VIAT’s distribution business for thin clients Dell WYSE was acquired, and MERLION merged with DNA SCS. POZITRONIKA, Citilink, ITclinic and IRU remain market leaders. POZITRONIKA took the 1st place on Forbes’ 25 Most Profitable Franchises list. MERLION received Distributor of the Year in Russia and the CIS from EMEA Channel Academy: 2014 Awards.
2015
Stable leadership
2015
Stable leadership
MERLION reserves leadership in the markets of Broadline distribution; retail (Citilink and POSITRONICA); service (IT Clinics); computer hardware manufacture (iRU); office furniture and plastic products manufacture (Burokrat). In 2015 the company opened a unique “Center of IBM Technological Solutions” and returned CompaQ laptops to the Russian market under exclusive rights. The Forbes and Expert ratings of the largest Russian companies show that the company has been upgraded by 6 and 8 points during the last year, currently being the 30th and the 52d , respectively.
2016
Strengthening the positions
2016
Strengthening the positions
The Company keeps actively developing VAD sector, promotes software and cloud applications. In particular, the Company has launched the Partners Factory education project jointly with Microsoft, which provides support to students willing to build the carrier in IT sector. To strengthen its position of the leading wide-range distributor, the Company has signed some contracts with vendors, including exclusive agreement with STARWIND (home appliances) and Moleskine (stationery). According to the results of the year, iRU project was acknowledged the best Russian OEM partner by Microsoft Corporation. As before, MERLION takes strong positions in ratings of the largest Russian companies – No. 35 (Forbes), No. 65 (RAEX 600), No. 61 (RBC).
2017
MERLION celebrates its 25th anniversary!
2017
MERLION celebrates its 25th anniversary!
MERLION celebrates 25th anniversary this year. MERLION merged with DSCon, an IT distributor for DPCs and Rentsoft, which provides about 40 % of Internet service providers in Russia with antivirus software subscription. The technical staff has been reinforced by developers of the Velvica project, the most advanced Russian-made platform for selling cloud solutions. Moreover, MERLION has consolidated its capital with two well-known IT companies: OTR, a large system integrator, and PRO IT, a complex customized software developer. In 2017, MERLION held its first IT Solutions Summit, which instantly became a high-profile event in Russia intended for discussing tendencies of the IT market where representatives of the world's largest IT corporations, leading analysts and system integrators may meet and share their opinions.
2018
Cloud Distribution Launch
2018
Cloud Distribution Launch
In October, the MERLION IT Solutions Summit announced the launch of a new project, the distribution of MerliOnCloud cloud services with a unique business model that includes a platform, a storefront, expertise, and a ready-made store. The company also began to develop the direction of banking and cash equipment, expanded the product group of related products for household appliances, and for the first time in its 26-year history, it included the food category in the assortment, coffee. In the same year, a specialized online store BUROSHOP.RU was launched, offering corporate customers office supplies, consumables for computer equipment, household chemicals, food, and office furniture.
2019
Competency development: Big Data, Artificial Intelligence, Machine Learning
2019
Competency development: Big Data, Artificial Intelligence, Machine Learning
The company began the year with the official opening together with Panasonic Russia of the production of Panasonic IP cameras at iRU capacities. In the middle of the year, MERLION took part in the creation of the IT company AnalyticsHub, focused on providing services in the field of Big Data Analytics and machine intelligence (AI/ML). In autumn, it announced equity investment in the Russian engineering company High Energy (OOO EnergoTech), which specializes in uninterrupted and guaranteed energy supply solutions for critical infrastructure facilities such as data centers.
1993
Lizard founded
Elsie founded
1992
Lizard founded
1993
Citilink founded
1995
Lizard and Citilink broaden their range
1996
Denikin founded
1998
A new player appears—LC-group
2000
LC-group becomes the best distributor
2002
LC-group still in the lead on the Russian market
2003
MERLION founded
2004
The company grows and expands
2005
POZITRONIKA and MERLION Home Systems are launched
2006
ITclinic and MERLION Projects are created
2007
Citilink created
2008
Retail projects expand
2009
Continued success
2010
The company spreads to new territories
2011
More expansion
2012
Bureaucrat and getting to Forbes’ TOP
2013
Triumphs
2014
Stable leadership
2015
Strengthening the positions
2016
MERLION celebrates its 25th anniversary!
2017
Cloud Distribution Launch
2018
Competency development: Big Data, Artificial Intelligence, Machine Learning
2019

COMPANY PROJECTS

MERLION is developing several related to distribution projects

Позитроника Позитроника
Ситилинк Ситилинк
Сеть компьютерных клиник Сеть компьютерных клиник
iru iru
Бюрократ Бюрократ
BUROSHOP.RU BUROSHOP.RU
Silwerhof Silwerhof
High Energy High Energy
Analytics HUB Analytics HUB
Velvica Velvica
RentSoft RentSoft
MerliOnCloud MerliOnCloud
ОТР ОТР
PRO IT PRO IT

About POSITRONICA

www.positronica.ru

POSITRONICA federal network of electronics stores is a MERLION franchise project. The name of the network is a derivative of the "positive electronics" combination. The POSITRONICA network is in the TOP-100 retailers of electronics and household appliances in Russia. The first store opened in March 2006 in Naberezhnye Chelny. Today the network includes almost 200 stores in more than 140 cities of Russia, each of which has an online store. In 2014, the company launched a new project. POINT is the point of orders give-out issued through the positronica.ru online store, including in Moscow. Today, more than 100 outlets in the POINT format have been opened.

  • No. 81 in the rating of the largest online stores in Russia (Data Insight, E-Commerce Index TOP-100 in 2018)
  • No. 6 on the Forbes list “TOP-30 most profitable franchises of 2018.”
  • No. 50 in the list of Beboss "TOP-500 of the best franchises in Russia".

About Citilink

www.citilink.ru

Citilink is one of the largest Russian multichannel retailer. It has traded on the country’s market since 2008 and currently offers more than 65,000 items – household appliances, digital devices and other products from the world’s best manufacturers.

Citilink is several things: the online-shop citilink.ru; over 640 stores-warehouses and pickup points – in more than 360 cities over Russia. Shops have terminals so that customers can order what they need, then proceed to the cashier and product pick-up. As for the website, citilink.ru receives over 1,2 million visitors per day.

  • No. 1, The Top of online stores of household appliances and electronic goods in Russia (07.2019-06.2019), Data Insight
  • No. 7, The 20 most valuable companies of Runet 2019, Forbes

About ITclinic

www.itclinic.ru

ITclinic is a federal network of authorized service centers, run by existing MERLION partners on the franchise model. The first “IT clinic” was opened in August of 2007. Currently there are more than 80 such “clinics” in 60 cities of Russia.

The idea is that of a professional, quality-conscious maintenance and repair service for computers, as responsible and client-oriented as a doctor’s work.

The project’s first objective is to satisfy the growing audience of Russian computer users’ demand for centralized and high-quality service. The second is to make this service easily available. The „clinics” focus on servicing complete IT products: desktops, notebooks, printers, back-up power sources, acoustic systems etc.

What makes the ITclinic network stand out is its broad range of authorizations from manufacturers of the most popular IT products, also highly qualified engineers and a federal scope.

For the first time on the Russian market optional services such as diagnostics, software installation, setup and repair of hardware are offered in a centralized fashion. This guarantees customers transparency of pricing and service delivery.

If you would like to join the ITclinic project, fill out the form at the website.

About IRU

www.iru.ru

iRU is a Russian manufacturer of computer equipment founded in 2002. It is in the TOP-5 of Russian PC manufacturers. The company is engaged in serial production of high-tech products of a wide range of applications. It also produces computers' equipment of individual specifications by the customer needs.

The iRU product range includes appliances for home users, solutions for small, medium-sized businesses, and large corporations: iRU personal devices (office PCs, home PCs, workstations, all-in-ones, tablet devices), Enterprise iRU products (servers, server virtualization complex, storage systems).

All iRU products are manufactured in Russia.

In 2020, models of Onyx iRU portable computers and Opal iRU personal computers were included in the unified register of Russian electronic products. The Ministry of Industry and Trade of the Russian Federation issued a conclusion on the compliance of Onyx PPC, Opal PC, with the requirements for industrial products manufactured in the Russian Federation from January 1, 2020. These products can be supplied during the procurement of goods, works, services to meet state and municipal needs under 44-FZ and 223-FZ as Russian equipment.

IRU's strategy is to expand the range of high-tech products presented in the unified register of the Russian radio-electronic industry.

About Bureaucrat

www.buro.ru

Stationery, office and children's chairs, accessories, watches, lamps are manufactured under Bureaucrat brand name. Over its 20-year history, the brand has gained a reputation as one of the leading manufacturers in the Russian market.

A wide range of stationery of its own production, more than 1200 positions, is presented on the Russian market under Bureaucrat TM. These include plastic folders and files, corners, folders, briefcases with compartments, folders on rings, archive boxes, and other office accessories.

The brand's products have repeatedly won prestigious titles and awards. In 2013, Bureaucrat won the Golden Paperclip Award in the Brand of the Year Award, and office supplies of this brand's production gained the status of National Product of the Year winner. Besides, the prize marked a set of marketing activities aimed at promoting plastic products.

The Bureaucrat furniture brand began its history in 1997 with the founding of the company with the same name, which carried out wholesale deliveries of Taiwanese office chairs and computer desks. In 2003, production of children's tables was launched in Southeast Asia under Bureaucrat brand name, and in 2007 the product portfolio was replenished with lamps and wall clocks.

Today, office chairs and armchairs, child seats and tables, computer desks, furniture accessories, and watches are available on the market under Bureaucrat brand name. Some products are manufactured at our production site in the Moscow region, and some at enterprises in Southeast Asia. This year is not the first one when the brand has taken a leading position in the office chair market.

About BUROSHOP.RU

www.buroshop.ru

BUROSHOP.RU is a specialized online store for business. It offers corporate clients a full range of goods necessary for the full-fledged and effective work of office units.

Project advantages include: a dedicated robotic warehouse area at the MERLION warehouse near Moscow; a system for orders formation and goods delivery; a wide range, including own brands; low prices due to direct contracts, additional services for customers.

The project was launched in 2018.

About Silwerhof

www.silwerhof.ru

Silwerhof is MERLION's own brand presented on the Russian market since 2005.

The brand offers stationery for school and office, paper products, and products for children's creativity. Silwerhof offers popular stationery products that are maximally adapted to the preferences of Russian consumers. Silwerhof products are available to a wide range of customers due to the optimal price and quality ratio.

About High Energy

www.high-energy.org

High Energy (OOO EnergoTech) is an engineering company, a Russian developer, supplier, and integrator of solutions for power supply of facilities.

High Energy provides a full cycle of services, from design and construction to installation services. Today it is a recognized industry expert and leader. Recently, the company has been paying particular attention to the development of heavy industry and high-voltage solutions.

High Energy has its own project office, production unit, electric laboratory, and logistics division. The company cooperates with the world's largest manufacturers: HITEC Power Protection, Schneider Electric, Cummins Inc., Siemens, Legrand, Jeremias, Eaton, Vertiv, Hilti, Сaberra, Schiedel. It implements projects in the interests of state organizations, financial and telecom companies.

It was founded in 2015.

About AnalyticsHub

www.analyticshub.ru

AnalyticsHub (OOO AnalyticsHub) is MERLION's business project in the field of big data analytics, artificial intelligence, and machine learning. The company has direct agreements with Alation, Alteryx, Cloudera, HVR, and other core vendors, as well as the global AlphaZetta network, which unites global experts in the field of analytical consulting from 45 countries.

The AnalyticsHub team is specialists with many years of experience in creating analytical ecosystems and implementing the concepts of digitalizing the business of customers in government agencies, banks, retail, and energy on their basis.

The company was founded in 2019.

About Velvica

www.velvica.com

Velvica is a company that develops a platform to create marketplaces for digital services. The platform helps customers automate sales of virtual infrastructure (IaaS), software (SaaS), and digital content. Integrations with 40+ popular vendors are available out of the box - Microsoft, IBM, Kaspersky, AWS, ESET, VMware, and others.

The main customers are telecom operators, distributors, and online retailers. The customer can work with the platform according to SaaS, and on-premise models, the deployment of the marketplace takes from 1 week, and deep customization and integration with information systems are available.

Velvica has been on the market since 2014.

It is included in the Russian software registry and is a certified billing system.

About RentSoft

www.rentsoft.ru/provider/

RentSoft company has been in the Russian market since 2009. It is a distributor and aggregator of subscription software. The company offers telecom operators subscription software and cloud services based on the Revenue Sharing scheme.

The essential advantage for partners is the ease of entry into the business selling cloud software through the use of a ready-made affiliate module integrated with the most popular billing solutions from Internet providers - NetUp, LANbilling, BGBilling, Ideco, Hydra, Pyzzle.ISP, SmartACP. The clients include more than 250 ISP and MSP in Russia and the CIS. More than 40 vendors, including Microsoft, Kaspersky, ESET, Dr.Web, Panda, Imind, Megaplan, and many others.

About MerliOnCloud

www.merlioncloud.ru

MerliOnCloud is a cloud service distribution project. It was launched in 2018. MerliOnCloud is based on Velvica's billing platform (www.velvica.com), a world-class Russian development. Project partners are system integrators and service providers (MSP). For them, MerliOnCloud is a ready-made business selling cloud solution.

The platform allows partners to implement their own and third-party cloud products and services efficiently and without unnecessary investments. MerliOnCloud also works with data centers, telecom companies, and service providers, launching non-standard services with them.

MerliOnCloud's portfolio includes several categories - "Corporate Mobile Solutions", "Security", "Virtual Office", "Infrastructure Services", "Industrial Services". They present solutions from leading global and domestic developers and suppliers, including: Yandex. Cloud, Mail.ru cloud solutions, Commvault, Zextras, CommuniGate Pro, Avast, MyOffice, My Business, Dr.Web, IBM, e.Queo, Business Ecosystems, Charisma, Yuzdesk, Kaspersky Lab, SkyDNS, and others.

All services offered by MerliOnCloud to the market are located in data centers that comply with international security standards. A total of more than 70 certified engineers work with cloud technologies.

About OTR

www.otr.ru

OTR (Organizational and technological solutions) is one of the leading Russian IT companies providing management, financial and IT consulting services, system integration, software development, and implementation, integrated engineering and technical solutions for the state and business.

OTR has been operating in the IT market since 2000; it has 21 branches (including an office in Minsk) and is among the top 30 largest Russian IT companies (TAdviser data) and the top 7 leading Russian providers of IT services for the public sector (data of CNews Analytics).

About PRO IT

www.proitr.ru

PRO IT is an integrator and developer of complex custom IT solutions with more than ten years of experience. The company specializes in the development and implementation of custom software, information, and analytical systems with elements of artificial intelligence, as well as in the provision of digitalization services.

Over 100 large-scale IT projects have been implemented. Key government customers include the Government of the Russian Federation and the Government of Moscow, the Presidential Administration, major ministries and departments, as well as regional government bodies.

COMPANY STYLE

Note that „MERLION” is spelled in all capital letters.

Partner button
MERLION Red
Company colors

RGB: R255 G82 B82
CMYK: С00 M97 Y100 K00
HTML: #ff5252
Pantone 485 С

MERLION Blue
 

RGB: R51 G89 B146
CMYK: С00 M97 Y100 K00
HTML: #335992
Pantone 485 С

MERLION Black
 

RGB: R0 G0 B0
CMYK: С00 M97 Y100 K00
HTML: #000000
Pantone 485 С

Добавить свой адрес в почтовую рассылку

Согласен на передачу данных и рекламную рассылку

Я хочу полностью удалить свой адрес
электронной почты из базы рассылки

Мы очень сожалеем, что Вы решили отписаться от нашей рассылки! Приносим свои извинения за возможные неудобства.

Вы всегда сможете возабновить
подписку на сайте Merlion.com.