In mid-September 2026, the seventh "Congress of Stationery Retail Enterprises" was held at the Les Art Resort in the Moscow region, bringing together key industry representatives. The Congress was attended by business owners, procurement managers, and Merlion’s potential and current partners.
The Merlion stationery team didn't just present their products and new arrivals; they added an interactive twist to the event. Sergey Koval and Aleksandr Radevich, product development managers for the "Stationery" category at Merlion, hosted a master class to demonstrate all the benefits of the products in the distributor's portfolio and clearly illustrate their hidden potential. Using creative products from Silwerhof (a proprietary brand of Merlion, which has been present on the Russian market since 2005), they taught how to assemble a breathing trainer for independent respiratory system workouts. Using knives from Victorinox (a Swiss brand with over 140 years of history), they demonstrated a unique technique for cutting fresh vegetables for a salad, which helps preserve the maximum amount of nutrients in the products.
The magic of transforming everyday items into tools for health allowed the partners to take a fresh look at these products and highlight their added value for the end consumer. All participants in the master class received prizes from the Merlion team, while the attendees had the opportunity to explore in detail the Silwerhof and Victorinox brand selections available from the distributor.
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