Computer components from the Chinese vendor with a 20-year history are now available to the distributor's partners.
As part of expanding its product portfolio in the "Computer Components" category, Merlion signed a distribution agreement with the computer equipment manufacturer PCCOOLER, a brand owned by Shenzhen Fluence Technology PLC, founded in China in 2005 and specializing in IT research and development (R&D).
As the official distributor of PCCOOLER, Merlion began direct deliveries to the Russian market in January 2025, offering the full range of the vendor's products, including CPU coolers, ARGB fans for cases, PC cases, and power supplies.
PCCOOLER's brand philosophy is: "Beauty lies in simplicity, and simplicity is a set of technologies that allows any device to be easily used without thinking about its complexity. Integrating technologies into everyday life with PCCOOLER, we don’t notice how advanced technologies make our lives easier." The company noted: "Merlion is one of the distribution companies capable of significantly contributing to the development of our brand in the Russian market. Together, we can influence the future of the PC industry by focusing on simplicity, beauty, and, at the same time - innovation and novelty."
"Shenzhen Fluence Technology PLC produces high-quality and interesting IT products that are already familiar to 'advanced' Russian users. Given that all PCCOOLER components are suitable for both office and gaming PCs and are positioned in the lower and mid-price segments, demand from our partners (retailers, resellers, federal chains) will certainly be high," said Nikolai Pulich, Director of the Procurement Department of Merlion and Citilink.
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