A series of conferences for MERLION’s partners in stationery business line is over.
During the current year, representatives of MERLION and vendor companies have visited five Russian regions: Moscow, St. Petersburg, Yekaterinburg, Nizhny Novgorod and Rostov-on-Don.
ROAD SHOW 2015 is a series of conferences with presentations of exclusive product ranges such as Cello, Zebra, Adel, KW-Trio, Stick’N, “Byurokrat”, Letts, Oxford, Victorinox, Maul, Aurora, Visconti, Carandache; popular brands such as Сanon, Parker, Waterman and Durable, as well as some new brands in MERLION’s portfolio (I.e. Led Lenser, Thermos, etc.).
In the course of the conferences, the company’s partners were able to get information about novelties and popular products from MERLION’s product range, competitive advantages and specific features of stationery goods and souvenir products, advanced manufacturing techniques. In each city, the participants of the events got an opportunity to share experience, to ask questions, to discuss the recent achievements in the industry and to talk to their market colleagues in an informal, friendly atmosphere.
They successfully discussed the prospects of cooperation, the advantages and the disadvantages of some or other goods and obtained all detailed information about stocks and favorable offers.
For MERLION’s stationery business, it is one of the most important projects. The “road show” format implies face-to-face contacts with one’s own existing or potential partners, which, without any doubts, has a positive influence upon the productivity of cooperation.
“The main advantage of “road show” is interactivity, that is an opportunity of full-value social contacts – the thing, which cannot be obtained by advertising, e-mail, or phone talks,” – says Pavel Sugrobov, the Head of MERLION’s Stationery Sales Administration. “That is why we try to use such format of events to the utmost. At such meetings, we can closely interact with our clients and partners, better understand their needs and missions and, later on, offer optimized solutions in products range and prices”.
