The world largest vendors and hundreds of sales managers were united by «Summer day of MERLION»

World famous IT-manufacturers discussed the prospects of development of business in Russia with the sales managers of the largest broadline distributor - MERLION.

Summer day of MERLIONMERLION held a field meetings with the vendors, which has become the most scaled for the entire history of existence of the largest Russian broadline distributor.

Three days’ event titled «Summer day of MERLION» was supported by ten world largest vendors, with whom over 400 sales-managers of MERLION met. The rest home near Moscow was selected the ground for holding of the meeting, on its vast territory the participants had an opportunity to communicate comfortably both in conference-halls, where the business part took place, and informally, during sports and entertainment events.

The business part began with the general meeting, opened by the General Director of MERLION Sergey Raskolov, making a presentation. He told about the peculiarities of construction of the business development strategy under the modern conditions. According to the head of MERLION, in the times of permanently changing market situation «strategy is compressed to tactics». Today the ability to respond to any changes quickly, capacity to maintain loyalty both on the part of partners and on the part of vendors under difficult conditions, as well as preservation of the strength reserve for further development in the period, when the market is stagnant, can be deemed the main criteria, determining the successful distribution business. Only qualified employees, without which it is impossible neither to construct competent business development plans, nor implement them further, can become the key to all this.

Summer day of MERLION

After the opening speech of Sergey Raskolov the representatives of the vendors, world big IT-companies, addressed the attendants.
The senior technical trainer of the Russian representative office of Dell Denis Tropin told about strategically important development areas for the manufacturer and about the product lines, actual for Russian consumers. He mentioned high-density servers, protected notebooks, pads, monitors, computers for professional gamers (with possibility of connection of any video cards, including those for desk PC), as well as mini-blades with a reduced noise level.

Lenovo product manager Alexey Sosnin thanked the officers of MERLION for unprecedented growth of sales and told about perspective novelties. PC-monoblock with a detachable system block is one of them. In the manufacturer’s opinion such an approach to creation of monoblocks must allow liquidating non-compliance in different life time of the display and computer module, which becomes obsolete much earlier.

Fujitsu Mobile Devices Marketing Manager Sergey Gribanov pointed out the most important development areas of the product lines and various Japanese know-how, including IGZO matrix, which is actively promoted by the manufacturer.

After the coffee-break the participants were distributed in two sections: «VAD-distribution» and «Broadline distribution».
Specialists of VAD Division (Value Added Distribution) had an opportunity to participate closely with the representatives of Microsoft, HP, Acronis and VMware.


Summer day of MERLIONHaving mentioned high marginality of software solutions, the manager for work with partners of Acronis Anna Polozova told about the existing ways of protection of the scheduled transactions and on peculiarities of the updated partner program.

The trainer of CCG Department of Microsoft Maxim Kuzminov concentrated attention of the listeners on three aspects – importance to bring information about termination of support of Windows XP operating system, advantages of Windows 8.1 OS for desk PC, notebooks and mobile devices to the users and the niche, which Microsoft Corporation sees for the devices with its OS.

The representative of VMware stressed that this company is the only today’s developer, capable to offer the entire range of software solutions, required for construction of the cloud IT-infrastructure of any complexity, to the customers.

The manager for corporate data storage systems of HP Pavel Gurovsky held a real master-class, in essence, on construction of effective relationship between the distributor and the vendor, told about the latest changes in the partner policy, as well as about new staff positions, introduced recently in HP for closer interaction with direct partners.

In the section «Broadline distribution» the representatives of Samsung, Intel and Gigaset answered the questions of the sales managers.

The head of Samsung Marketing Department Maximum Gerasimenko acquainted the listeners with changes in vendors’ marketing programs and dwelled upon peculiarities of product lines, actual for the Russian market and available for the partners of MERLION.

On behalf of Intel the retail program manager Daniil Lebedev spoke, who informed the partners about novelties, including about Intel NUC plate-based devices, as well as about the latest lines of pads with Intel processes.

Summer day of MERLIONThe key account manager of Gigaset Andrey Aksenov accented attention of the audience on high quality of telephones, which are produced in Germany, presented the novelties with a sensor screen and access to Internet, as well as demonstrated readiness of the vendor for cooperation with direct partners at the new level.

After completion of the business program the participants had lunch and continued communication within multiple sports and entertainment events.

The solemn gala-dinner became the spectacular completion of «Summer day of MERLION», in which tasty dishes and drinks were dressed with awarding winners of tournaments in football, volleyball and golf, as well as valuable prizes for the participants of multiple contests, organized by MERLION. The music holiday atmosphere of the party was created by popular bands «Uma2rmaH», «Mamulki Bend», as well as famous Russian bit boxer Ilya Orekhov.

MERLION thanks Acronis, Dell, Fujitsu, Gigaset, HP, Intel, Lenovo, Microsoft, Samsung, VMware for support and participation in the event «Summer day of MERLION».

Summer day of MERLION
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