Samara, On July 19 Canon, EPoX, Hewlett-Packard, Jetbalance and OKLICK with the assistance of MERLION held road shows. 54 representatives from 24 companies of the Povolzhsky federal district took part in seminars and trainings.
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Road shows of the companies Canon, EPoX, Hewlett-Packard, Jetbalance and OKLICK took place on July 19 in the conference hall of the hotel “Renaissance-Samara”, Samara. The company MERLION organized a road show for IT-specialists, marketing managers, managers of computer companies and retail shops. 54 representatives of 24 companies from Samara and Orenburg regions took part in trainings.
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The main goal of the road show was to inform the dealers and specialists of companies-partners of news in the assortment of Canon, EPoX, Hewlett-Packard, Jetbalance and Oklick, changes in vendors’ marketing policy and training of product managers from Samara to work with new products.
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The schedule of the road show was aimed mainly at retail computer shops. The action organizers minded the features of the audience: the majority of the managers and company representatives are experts in retailing. Consequently, the emphasis was placed on the trademarks interesting from the viewpoint of retail sales, such as Oklick (computer mice and keyboards) and Jetbalance (multimedia acoustic systems). The specialties by EPoX packed brightly interested not exclusively PC-builders, being traditional partners of MERLION, but also retail computer shops representatives.
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The majority of the dealers, attended the road show in Samara, approved the increased activity of MERLION’s services and marketing in clients support.
The road show schedule finished with informal talk, when the participants had the opportunity to know vendors and business partners closer.
