MERLION - Exclusive distributor of Beurer

MERLION, the leading Russian full-range distributor, and the company Beurer GmbH - German manufacturer of products for “Beauty”, “Health” and “Wellbeing’ have signed a distribution Agreement. The Agreement for a period of five years has already entered into force granting to MERLION the exclusive rights to sell the entire range of Beurer’s products in Russia.

Beurer GmbH is a legendary family company with a 100-year history. For a several generations Beurer has been producing the high-quality products in fields such as "Soft warmth", “Diabetes care”, “Wellness and sports” and “Lifestyle”. A celebration of the Anniversary will take place in 2019.

Innovations and new solutions development are the primary emphasis of Beurer to meet and fully satisfy the special needs of clients which also creates comfortable conditions for a healthy lifestyle.

As a fact, the company Beurer has a leading position in the global and European markets in the field of devices for measuring blood pressure”, “massage covers “shiatsu” for a seat”, “floor scales” and "soft heat" series of products. In 2016 the company Beurer was awarded in nomination "Brand of the Century" in “electric warmers” field.

"Products of Beurer have also gained a big interest and became popular in Russia. Back in 2009, when we just came to Russia, our brand had firmly entrenched in the TOP-3 nomination for best selling products and reached the absolutely leading rate in "soft heat" category. And we still have much of a room to grow.” - said Mr. Bernd Lindner, the export Director of Beurer GmbH.  “We know MERLION as a stable company with 25 years of distribution experience. It is a strong partner with a powerful logistics base and  the best geographical coverage. I am sure that with the beginning of our long-term cooperation the products of Beurer will become even more popular for Russian users, especially the products in a field of “sport”, because the popularity of marathons, triathlon games and ski competitions is growing in Russia so fast. And I would say, that it’s not so easy to achieve success in sports without Beurer devices along with the health benefits."

"Very actively we have been developing the range and working in the “goods for health” direction. Observing the current trends, now we see that Russians take much more care of themselves and their loved ones. Life quality is being improved. Partners’ demand for such type of the goods is growing every year by 10-15%. So we try to keep pace and fulfill the needs of our clients by adding to our portfolio more and more vendors and expand the range of such products”, - says Konstantin Dessler, a distribution Director of "Household appliances and electronics»" division of MERLION. - For us, becoming a distributor of this legendary manufacturer and moreover - having the exclusive status is absolutely a new developing stage for a whole division. It is difficult for me to say what other world-known brand can bring together such a variety of product groups, and whose products are so often awarded with the various awards around the world. We will make every effort to ensure that Beurer's position in the Russian market would grow and become stronger. Close cooperation with the channels and retail trade, as well as professional marketing, will help us to achieve the goals.

Already in April, products in the categories "Soft heat", "Beauty and skin care", "Sport", "Massage", "Libra", "Children's series", "Climate" will be delivered to the warehouse of MERLION – the exclusive distributor of Beurer.

In completion, it should be noted that the resulting exclusive distribution also applies to all products of Sanitas which is a sub-brand of Beurer Gmbh. The goods of Sanitas will also be available in MERLION soon.