The first batch of office chairs has been delivered to the partner. MERLION's own products are also sold on Amazon, eBay, and other large marketplaces operating in Germany.
Bureaucrat, which belongs to the largest wide-profile distributor MERLION, delivered the first batch of armchairs to Germany and signed a new supply contract. At the moment, Bureaucrat is the only Russian office furniture manufacturer that has entered the German market. Let us remind you that the Bureaucrat trademark has its own production facility in Chekhov, a modern warehouse complex, and is one of the leaders in the production of office chairs, armchairs, and office supplies made of plastic in Russia.
The specialists of Bureaucrat, together with representatives of a partner from Germany, worked through the entire manufacturer's range including more than 500 models. Based on the results of the complex work, several categories of goods were selected: children's, gaming, leather executive chairs, and classic office chairs. All products have been adapted specifically for the European market: the chairs' design has been completely renewed, the labels and instructions have been translated into German.
The first large batch of armchairs was sold to a German partner. The demand has exceeded the expectations of both parties. The distributor's analysts positively assess the market's quick reaction. According to the results of the first 6-8 months of sales, MERLION specialists will be ready to take the next steps in the European countries
' markets.
Even though 2020 has gone down in history as a challenging year from an economic point of view for the whole world, it turned out to be not only very successful but even a record one in terms of sales for Bureaucrat. Due to quarantine measures and the fall of the ruble, many importers could not stand the competition, while import substitution and massive remote work of offices played into the hands of Bureaucrat production. At the same time, Bureaucrat manufactures 97% of its products and components independently in the Moscow region. Today the market share of Bureaucrat is 30%, which, according to the company's analysts, is almost twice that of its largest competitors.
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