Dell Technologies Recognized MERLION As One Of The Best In The Region In Terms Of Client Equipment

In the summer of this year, Dell Technologies held online event called MERAT Distribution Summit and Awards Ceremony 2021 where the results of the past period were summed up, the company's prospects in particular and the industry as a whole were outlined, and the best partners in several categories were awarded.

MERLION was noted by the manufacturer as one of the best in the MERAT region (Middle East, Russia, Africa, Turkey) for customer equipment and received an appropriate certificate. The best results in the three categories "Laptops", "PCs" and "Monitors" - sales volume, assortment in stock, the breadth of the partner base - were taken into account to evaluate the distributor's performance.

Dell products among our partners - retailers, resellers, federal chains - are very popular, their share is 11% of the total turnover in the PC and laptops category (where we have ten major brands, including Dell). This is a good indicator in the distribution channel, - notes Tatiana Skokova, Distribution Director of MERLION's Wide Distribution Division. - We are very grateful for high appreciation of our work and we are sure that we will have many more years of mutually beneficial cooperation, which will benefit the development of Dell's market position in Russia.

In conclusion, it is worth noting that MERLION is one of the oldest direct partners of Dell in Russia as cooperation with the corporation began in 2003. And during this time, the manufacturer has awarded about ten times the distributor's high performance in different areas.