One of the largest distributors in the Russian IT market has summarized the results of its annual cycle of off-site business meetings with key partners from various cities across Russia.
For many years, Merlion has regularly hosted the Merlion Partners Club for VAD partners and Merlion Tech Day for broadline distribution partners. The format of face-to-face business meetings has proven effective and remains relevant.
Every year, the distributor strives to make these events even more engaging. This year, the number of participating vendors increased by 30%, and the total number of attendees exceeded 1,500.
Throughout the season, the Merlion Partners Club and Merlion Tech Day covered 14 major cities: Moscow, St. Petersburg, Nizhny Novgorod, Yekaterinburg, Kazan, Samara, Perm, Rostov-on-Don, Krasnodar, Tyumen, Novosibirsk, Chelyabinsk, Khabarovsk, and Vladivostok.
The final pre-holiday partner events were held on November 28 and December 5. At these events, industry colleagues reviewed the results of their cooperation in 2024 and discussed plans for the coming year.
“The cycle of partner events is an opportunity for market participants to meet, communicate, share their achievements, and gain new knowledge about products and trends.
Next year, we will continue these off-site meetings and strive to make them even more valuable and enriching,” said Alexander Kuznetsov, Director of Merlion’s Marketing Department.
Vladimir Nechaev, Director of the Broadline Distribution Sales Department at Merlion, added: “I'm pleased we are able to organize events of this caliber. These meetings are a crucial tool for strengthening relationships with partners and vendors. They allow us to demonstrate that Merlion is not just a distributor but a strategic and reliable partner.”
Julia Pechnikova, Director of Business Development at Merlion's VAD division, said: “I would like to thank our industry colleagues for their active participation in Merlion's events. Together, we are not only setting new trends in the IT market but also shaping its landscape.
Next year, Merlion will continue expanding its portfolio of IT solutions and supporting partners at every stage of the sales process.”
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