Merlion has returned ESD keys to its distribution portfolio

20 march 2025

Digital products from leading vendors are now available through Merlion B2B and Merlion API.

Логотип Merlion

At numerous requests from partners, Merlion is returning ESD electronic keys to its distribution portfolio. It is planned to develop this direction in all categories: office applications for home and business, business management solutions, antiviruses, operating systems.

ESD keys may be of interest to both partners who have their own offline and online retail stores, and partners who supply IT products and software to corporate customers.

Merlion's portfolio currently includes digital products for the small and medium business segment. Plans include adding consumer products to the range. Merlion will further inform about the signing of new distribution agreements.

Distribution of ESD keys has a number of advantages:

  • The full range of software products is available online.
  • More affordable price compared to boxed and OEM versions.
  • No warehouse or logistics costs.
  • Instant buying and selling process, less than a minute.
  • No packaging and no logistics – no harm to the environment.

To work with ESD electronic keys, a new category has been created in the product catalog on the B2B Merlion platform and a new shipping format has been added. Partners can synchronize key supplies with the Merlion API service, where all processes are also debugged. Once an order is placed, the keys are automatically sent to the partner in a form ready for delivery to the end customer.

Distributor and vendors are always ready to provide partners with information and technical support in the process of purchasing and selling keys.

"In 2013-2019, ESD keys were already presented in our portfolio, – notes Yulia Pechnikova, Director of Business Development of the VAD Division of Merlion. – As the number of Russian IT developers of digital products increases, consumers (both people and businesses) know about their advantages and actively use them. Resuming key sales will allow us to provide even more flexibility and modern solutions to our partners and grow the performance of this business area".

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