MERLION and Candy Hoover Group signed a distribution agreement

13 november 2017

MERLION became the distributor of household appliances Candy and Hoover.

Candy Hoover Group

MERLION, the leading Russian broad-profile distributor, and Candy Hoover Group, one of the European leaders among home equipment manufacturers, signed a distribution agreement. The agreement is of unlimited duration, it gives the right to perform direct deliveries of Candy and Hoover household appliances to the territory of the Russian Federation and CIS countries.

Candy Hoover Group, founded in 1945, is one of the European leaders among manufacturers of large and small household appliances, both embedded and stand-alone, the products of which meet the highest standards of environmental friendliness and efficiency. The company's products are represented by two international brands - Candy and Hoover, and some national brands, such as Rosières (France), Jinling (China) and Baumatic (Great Britain). Hoover is one of the leaders of the European market of floor care devices.

Gleb Mishin, General Director of Candy Hoover Group: “Candy Hoover Group sets ambitious goals in Europe and in Russia, therefore, it pays special attention to partnership in the sale of its products, choosing the strongest and most reliable market players, which, beyond any doubt, is the company MERLION. In 2017 Candy Hoover Group already showed very good results, which will exceed last year's figures by more than 35 %. We are sure that cooperation with the largest Russian broad-profile distributor will help our company grow even faster in the future”

“Household appliances have been in MERLION portfolio since December 2009, all seven years this category of goods has been in high demand both from t he part of our partners and from end users (we see this, in particular, in increasing sales in our retail projects - in networks of POSITRONICA and CITILINK). We achieve good results due to choosing the right brands to expand the portfolio, among other thing”, comments Konstantin Dessler, distribution director for the Household Appliances and Electronics division of MERLION. – The products of Candy Hoover Group on the Russian market have proved to be stylish, reliable and high-quality. I am sure that it will take a worthy place in our range of products, and we, as the largest distributor with federal coverage, will make a significant contribution to the further popularization of TM Candy and Hoover and the promotion of this equipment both in large cities and in remote regions.”

MERLION occupies one of the leading positions in the household appliances distribution market, being consistently in the top three of the leading players. In the turnover of the distributor the household appliances by sales volume is included in the top 5 commodity groups. The agreement with Candy Hoover Group allowed us to fill up the product portfolio with refrigerators and freezers, washing machines and drying machines by Candy, and vacuum cleaners and irons by Hoover.

Thanks to the signing of direct agreement with Candy Hoover Group, MERLION partners will get certain advantages in the form of guaranteed availability of goods in the warehouses, prompt delivery, as well as marketing and service support by the distributor and manufacturer.

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