Distributor announces about closing an agreement with Beko company.
MERLION company, the biggest Russian full-range distributor, and Beko company, one of the biggest Turkish manufacturers of household appliances, have signed an agreement about exclusive distribution of microwave ovens. This status of a distributor is qualified to strengthen the brand positions in the market and contribute to further extension of its presence in the territory of the RF.
According to assessment of the internal analytical service MERLION company after entering the market of household appliances at the end of 2009 is today the leading distributor of household appliances in Russia and CIS countries. Since 2015 the company is involved in active cooperation with Beko, successfully sells the household appliances (washing machines, gas stoves, electric stoves, combined stoves, conventional ovens, hobs, refrigerators and deep-freeze compartments, dishwashing machines) and small equipment (microwave ovens) of this brand.
New MERLION status denotes for the vendor even greater capabilities for Beko brand promotion in the territory of Russia, and for the partners it guarantees better prices, availability for procuring both the most popular oven models as well as the latest novelties, marketing support and training experts on sales.
The parties have no doubts regarding continuation of successful cooperation; after all a trend of consumer's demand shift towards more low-cost solution, to which Beko products do correspond, is apparently traceable now. This produce has since long gained popularity and recognition of consumers owing to its versatility, dependability and practicality. All Beko equipment features ergonomic design, up-to-date hitech materials, simplicity and user-friendliness, high quality of manufacture and affordable prices.
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