MERLION – authorized distributor of in-car electronics Playme

MERLION company and Russian manufacturer of in-car electronics Playme announce about signing of the agreement under the terms of which the distributor will promote the products of this brand in Russian market.

The history of famous Russian manufacturer of auto electronics, Playme company, began in 2014 and at the moment it has about 30 models in its range, many of them are nonfungible and don’t have any analogues in Russian market. Playme became the first brand, which completely customized signature technology of radars detection.

Nowadays Playme supplies high-qualified dashboard cameras, radar detection devices and combo-devices to Russian and CIS market, which are well-known and in-demand for a final users; and MERLION, which has a strong business-to-business channel and wide geographical coverage, ensures good representation of vendor products in the market. In conjunction, the companies plan to provide after-sales, service backup, marketing support – later on, all these aspects will enable a stable demand from users and, consequently, a development of business partners of MERLION company.

“Among MERLION products, auto electronics has been represented for almost 10 years already, during recent years the segment of dashcams and radar detectors is of special demand. We suggest the best devices of leading brands to our partners, and Playme considers the beginning of the partnership with Russian manufacturer to be an important step in the development of this area. We are sure that Playme production, combining quality and functionality with not high prices, will take the rightful place in our portfolio” – says Konstantin Dessler, Director of Distribution Division of Appliances and Electronics of MERLION company.