MERLION and Alcatel extend their distributor contact

16 may 2018

As both companies set ambitious goals, they have redefined their cooperation, which began in 2016.

Alcatel

In November 2017, MERLION, one of the leading broadline distributors in Russia, and TCL Communication Technology Holdings Limited, Alcatel brand smartphone manufacturer, prolonged their distributor contract, signed in November, 2016.

Both companies have set ambitious goals for 2018 and now are starting a new phase of cooperation. As the official distributor of Alcatel in Russia and CIS countries (Alcatel has become the largest vendor in the distribution network), MERLION will continue to provide direct supplies of the entire range of products offered by Alcatel, including push-button mobile phones, smartphones, and accessories.

With a noticeable share of 17 % in Russia’s distribution market (according to MERLION market research group’s estimation) and with a well-developed sales channel for partner’s products together with a smoothly running logistic system, MERLION is the best partner, who will help  bring the brand concepts and values to target groups and achieve goals to improve sales, according to Alcatel Russia. MERLION representatives said, “Customers choose our products because they are based on advanced technologies and appealing design. With reasonable prices, this will allow the brand to strengthen its positions in our market”.

TCL Communication produces devices under Alcatel brand that are easy to operate with, feature appealing design and advanced performance. The main advantage of the newest products manufactured in 2018 is an excellent display with a popular aspect ratio 18:9. Alcatel is one of the pioneers in the gadget market, which implements a new standard of aspect ratio for the entire range of smartphones and offers impressive experience of the premium-class sector for wide use.

For MERLION’s partners, the status of Alcatel official distributor means that products will always be available in stock and will be shipped from a warehouse in Moscow and from 6 regional warehouses, plus marketing and service support. The company’s service center in Moscow provides warranty service for partners, while about 300 regional service centers in Russia are available to end users.

As early as May 2018 MERLION will supply new Alcatel smartphones to Russia.

Website uses cookie. Details