MERLION has become one of the largest participants in DISTREE Russia

MERLION has become again one of the largest partners and participants in DISTREE Russia forum, which has been a meeting venue over 15 years for vendors, distributors and their partners among federal retail chains, regional retailers and resellers as well as leading representative of Russian online retail.

 In 2018, the 15th DISTREE forum took place at Moscow region Park-hotel Areal. As in the previous year the exhibition area was divided into two topic zones- for corporate channel B2B and retail channel B2C. Because MERLION' s business involves both specified areas in order to cover the whole audience the distributor has set up a separate large-scale area having combined several exhibition stands, which showcased such brands as iRU, Crucial, Badgy and APC.

 The exhibition stands located within MERLION' s exhibition area showcased new iRU products from the most popular product lines of protected office PCs (iRU Office 313 USFF model with an additional information protection system in the form of a fingerprint scanner) as well as stylish frameless All-in-one desktop iRU Office J23xx  with a 23.8" screen and one more model of All-in-one class – J232X ?a desktop with built-in face recognition option. Crucial Company has shown its latest computer memories, Badgy - a compact and efficient printer Badgy 100 and APC - home and office network filters PM-RS Essential (for three, six and eight sockets), voltage stabilizer LS1000-RS Line-R, linear-interactive uninterrupted power supply
BV650I-GR Back-UPS and UPS with automatic voltage control BR900G-RS Back-UPS Pro
(for computer and peripheral devices).

 During this DISTREE forum MERLION' s representatives jointly with our vendor partners have held tens of collaborative meetings with federal and regional companies having discussed the outlooks for expanding cooperation and the opportunities for developing business in different niches and regions. The distribution company highly appreciates the effectiveness of DISTREE platform in enhancing the channel interaction, in discussing the market trends and outlooks for bringing new products to the market.

 "Despite the on-going consolidation and the increasing influence of large business structures today the issue of proper cooperation with regions and consideration of their specifics and perspectives becomes more relevant. Such a widely-recognized and traditional platform as DISTREE allows manufacturers and equipment vendors to discuss the most important issues on a regular basis involving the entire chain of federal and regional players - from a vendor and a distributor to system integrators as well as off-line and on-line retailers" - comments Anastasia Sokolova, MERLION's marketing director.

 According to Frederic Simard's words,  Event Director for DISTREE Russia, in today's collaborative business ecosystem when leading brands and new players need to build strong and resilient cooperation with the channel allowing them to enter new niches, DISTREE Russia plays an important role in uniting all concerned business structures in one place. Mr. Simard also noted how efficiently the forum hosts cooperate with leading distributors such as MERLION and that support given by the event to global and local brands throughout the vast Russian territory.

The text is prepared using the event host's materials.