Analytics of the Russian IT-market from ITResearch

The LED-module market growing rapidly

 ITResearch analytical company has summarized the results of its research conducted in the Russian market of LED modules in the 1st quarter of 2018. In total this market is estimated to have almost 400 modules with different size and format and a total area of over 12 thousands m sq. In monetary terms it is around 13.4 mln US dollars. It should be noted that this segment has been growing quite rapidly. The total area as compared to the 1st quarter of 2017 doubled twice as much and in monetary terms, this growth amounted to over 60%. Experts tie up this growth mainly to the preparations for the World cup. And this factor will be having an effect on the second quarter figures (completing their installation in stadiums).
 

Q1’2018 was successful in the projector market

According to the data provided by analytical company ITResearch 20 thousand devices were sold to an amount of about 25 mln US dollars in the 1st quarter of 2018. An average- weighted cost of one device went up drastically and was about 1250 US dollars. This price shift was brought about by an increase in the share of installation projectors including 4K and especially heavy ones (from 50 to 100 kg). Due to this factor the market dynamics varied greatly in terms of physical and monetary indicators. If the segment grew by almost 19% in terms of items sold then the cash revenues rose up by 50%. However, experts are inclined to relate this to fluctuation. The total market volume in the first quarter is traditionally low, that is why the contribution made by heavy projectors was quite noticeable. In the second half of the years with the market growing these indicators should be more or less even. Although, ITResearch experts expect 4K-projectors to be shipped in great numbers at best by the year's end, this segment is already noticeable in the market.

The Projector market went up again in April

According to the data provided by analytical company ITResearch 7.3 thousand devices were sold to the amount of 8.7 mln US dollars  in April 2018 in the Russian projector market. The March indicators were exceeded by 7%. Given this fact the annual dynamics turned out to be above any forecasts. In principal, experts expected some growth related to the depreciation of ruble and public procurement stimulation. However, the final growth by 36% in comparison with April 2017 turned out to be just abnormal if compared to January and February of the previous year (March was much less interesting).
 

The Russian PC market continues growing.

 IDC company has summarized the results of its research conducted in the Russian personal computer market for the first quarter of 2018.
According to the data of IDC PC Quarterly Tracker around 1.2 mln desktop and laptop PCs were supplied to Russia over this period, which is 27.3% more than in the same period of 2017. The following companies are among the Russian personal computer market leaders: HP Inc. (27,6% of all PC supplied over the quarter), Lenovo (17.6%), Acer (12,6%), ASUS (11.5%) and
Dell (6.4%). The laptop segment increased by 44.9% in comparison to the first quarter of 2017. 863 thousand devices were supplied. The most number of laptops supplied to the Russian market over the reporting period were manufactured under HP Inc brand. Lenovo, ASUS, Acer and Dell were also among the leaders. It should be noted that ITResearch tracked a much less growth in this segment.

The large-format display market continued growing in the 1st quarter

 According to the data of analytical company ITResearch 10.8 thousand large-format displays were sold over the first quarter in Russia (LFD, professional displays with diagonal width over 32 inches, computer screens are not included). The total sale volume was 37.4 mln US dollars and an average-weighted cost of one unit was almost 3.5 thousand US dollars. Despite expectations for some market slacking the first quarter dynamics in 2018 was quite positive. In real terms the market grew by third in comparison with the 1st quarter of 2017.
 

The laptop market showed good yearly growth in April.

The laptop sales in Russia in April 2018 were lower than those in March, which is understandable; this is a normal seasonal factor. In total there were round 225 thousand units sold according to the data provided by analytical company ITResearch. However, the annual growth rates even increased in this situation, having reached 19%. This high dynamics of the laptop segment continues to make us happy. Considering the fact that the market arrived at these figures without deceasing the margin profit. These sales were reached without pushing cheap models into the channel. The currency factor plays its positive role in April as well.
 

ITResearch: Laptops grew by 14% in the first quarter.

According to the data given by ITResearch, the Russian laptop market volume was 753 thousand units in the first quarter of 2018. This gives a growth indication equal to 14% in comparison to the similar period of 2017. It is important to note that direct sales have gone up. It proves indirectly that laptops get back into the interest pool of chain retails. Over several years retailers' interest to this position was low, it is probably because the sale structure over those periods shifted to low-margin models. However, today this demand is rerouted to more advanced and consequently more profitable models for sales.

A declining trend continued

According to the data given by analytical company ITResearch there were 215 thousand units sold in April 2018 to the amount of 35 mln US dollars. An average-weighted price of one unit was (as per ten leading brands) around 152 dollars, which was much lower than that in the previous months and approximately equal to that observed in April, 2017. In comparison with March the market dropped slightly and the yearly dynamics was not good. Unfortunately, this negative trend got stronger and the computer display market went into a "minus" zone. If this decline was nominal in March then in April it was already 3%. Thus, there was an impression that the growing trend being observed in the Russian computer display market lost its volume.

The Russian printing equipment market grew both in units sold and cash revenues received

According to the research results by IDC company in the first quarter of 2018 the Russian printing equipment market grew by 31.7% in unit and by 29% in monetary terms in comparison with the same period of the previous year. Over this period 604565 printers, copying machines and MFMs were supplied to Russia, whose total cost was 142.96 mln US dollars. An average price of one unit decreased by 2% as compared to the 1st quarter of 2017. The laser equipment market in the first quarter of 2018 the market grew by 28.8% in units and by 18.6% in monetary terms relative to the same period of the previous year. The ink-jet printer market in the reporting period grew both in units - by 39.5 % and in monetary terms by 109.4 %.