A new general manager of nationwide electronics retailer POSITRONICA

 Aleksey Gribovsky was appointed as general manager of nationwide electronics retailer POSITRONICA, he replaced Sergey Krbashyan, who has successfully managed the project since 2014. Prior to this appointment Aleksey Gribovsky managed the business development department of POSITRONICA nationwide electronics retailer. 

The top manager will continue to develop the omnichannel strategy ensuring that online sales grow further and enhancing commercial efficiency. The strategic manager’s tasks are to expand the geography of POSITRONICA nationwide retailer, increase the number of trade outlets, optimize business processes and boost our franchisee-partners’ profits.

Aleksey Gribovsky was born in Omsk He graduated from Omsk State Medical University with a degree of pediatrics and then entered the department of automation at Omsk State Technical University. He started his career in 2006 with POSITRONICA nationwide retailer as head of the procurement department in our Omsk branch, which was the retailer's second outlet in Russia. In 2007 Mr. Gribovsky was first appointed as general manager of the Omsk division and then the same year he moved to Moscow and was employed by MERLION Company as VIP client manager. In 2011 Aleksey Gribovsky was appointed as business development manager with POSITRONICA nationwide electronics retailer, following which in 2013 he was appointed as head of the franchise chain development department.

“Over 12 years our nationwide chain has spread all over the country having opened our trade outlets in the most remote regions. I am proud to develop this well-known and promising project. Now we intend to focus on our ambitious tasks to further expand the geography and boost efficiency and profitability. This will require a considerable concerted effort, but I am sure that with our ambitious and commited teams these targets will be hit" – says Aleksey Gribovsky, general manager, POSITRONICA nationwide electronics retailer.