Analytics of the Russian IT-market from ITResearch

19 july 2018

Selection of articles: laptops, projectors, UPS.

ITResearch

The laptop market’s growth has exceeded expectations in May.

According to ITResearch, Russia’s laptop market has shown better sales in May – 245,000 units – than in April and reached the best annual sales rates since the early 2018 – 22 %. Therefore, the market is going through the typical spring-summer fall period with very positive results. Direct buying through retail chains has mostly contributed to sales rates.  The share of direct buying has totaled 33 % and exceeded the normal level.
 

Sales in the projector segments are still maintained due to FIFA World Cup 2018
 

According to ITResearch, 7,600 units were sold in May 2018 in the projector segment in Russia, bringing $7.6 mln and exceeding the sales figures in kind for April by 5 %, but due to a certain decrease in the weighted average cost, the market showed lower figures in money terms. The annual market performance remains very positive. Of course, the 20 % growth in May is lower than 36 % in April, but that's as good as wheat. Moreover, market analysts expected some market “cooling” caused by a higher dollar rate. But 2018 FIFA World Cup keeps driving the market. Sales are growing, in particular, in the lowest budget segments (that's why the average cost figure has slightly decreased).

UPS manufactures are no longer fond of CeBI

Changes in terms and in the format of CeBIT 2018 have obviously affected the attractiveness of the exhibition for visitors. This tendency is also related to the UPS market we are mostly interested in. Only a few Chinese no-name UPS manufacturers have visited the exhibition. However, we noticed that one of them – Kehua – was involved into serious talks with the vendor of the most professional Russian distributors-integrators (we don’t want to name names for now). Therefore, Kehua’s products are likely to appear in our country in the nearest future. To be honest, we should mention here that Kehua is a no-name manufacturer only in Russia, but in China the company is one of the largest manufactures of infrastructural UPSs.
 

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