The turnover from sales of Hyundai consumer electronics and household appliances in Russia exceeded $30 million in 2020
Hyundai is one of the most dynamically developing brands in the Russian and global consumer electronics and home appliances market. MERLION, the largest broadline distributor in Russia, is responsible for promotion and exclusive deliveries. At the end of 2020, the turnover from sales of brand consumer electronics and household appliances exceeded $30 million for the first time. MERLION expects growth up to 20% in some Hyundai product categories in 2021.
Korean brands have long established themselves in the Russian market as manufacturers of reliable and high-quality household appliances. Hyundai is the most affordable one, which makes it a priority for Russian consumers. The crucial role in the successful brand development was played by MERLION’s experience in promoting trademarks, allowing us to form an optimal assortment and brand positioning.
“With its many years of experience, MERLION has earned a reputation as a reliable partner. Many companies trust us and assist in brand development. We have great opportunities and plans, we intend to continue working on expanding the Hyundai product portfolio in Russia,” said Konstantin Dessler, Director of MERLION’s Own Trademarks Division.
Hyundai TVs, audio and video equipment, and portable acoustics have been popular with Russian consumers for several years. In 2020, a large selection of large and small Hyundai household appliances was added to the MERLION portfolio. Cookers, dishwashers, refrigerators, microwaves, ovens, and hobs, as well as blenders, mixers, coffee makers, toasters, irons, grills, and much more - there are about 70 items of high-quality and reliable equipment.
MERLION is also expanding the Hyundai range in cooperation with other well-known brands based on the public needs. In 2020, Hyundai Smart TVs with Yandex multimedia platform and Alice voice assistant appeared on sale. Hyundai was one of the first brands to release TVs with the new Yandex platform to the Russian market.