Online store ACERonline.ru increased its turnover by 40%
ACERonline.ru is a joint project of the two largest companies, the manufacturer of computer equipment Acer and the broadline distributor MERLION summed up the financial year's results. Thus, the online store's turnover increased by 40% (YtY), while the average check for the year was 52,256 rubles.
The main consumer demand fell on February, March, and April 2020, when most of the population switched to remote work and study. Ultralight solutions and gaming laptops became the most popular product category in 2020 among buyers, while the most expensive product sold was the Predator Thronos Air gaming chair worth 2 million rubles.
During the year, many new products have appeared in the ACERonline range. Enduro is a line of rugged notebooks designed to work in harsh conditions: heat, cold, dust, and humidity. The sleek and stylish Porsche Design Acer Book RS laptop, co-developed with German studio Porsche Design, was made using 3K diamond-cut carbon fiber. Lightweight Swift 5 Ultrabook with an antimicrobial coating that protects against bacteria and germs.
The project plans to expand the assortment line, improve and expand the payment methods for orders - to connect FPS (fast payment system), develop a product leasing program and a loyalty program, and redesign the site.
"Despite the pandemic, ACERonline had a successful year: indicators for most product groups increased. This year we will continue the trend and focus on the development of services for customers, which will make the purchase process even easier and more convenient because this is one of the main tasks of an online store," commented Tatyana Skokova, Director for Broadline Distribution of MERLION.
"In 2020, we faced some difficulties due to the increased demand for our products - a shortage for certain groups of goods and delays in deliveries, but in the end, we showed excellent results. In 2021, Acer plans to expand its assortment and delight customers with completely new products", - said Ekaterina Tsareva, Marketing Director of Acer Russia.
We want to remind you that the project started work in 2018. MERLION specialists and Acer carry out the development of services and the online store's organizational and technical support in Russia.