The event was attended by 175 partners and customers of the distributor.
The first partner conference of MERLION STM Division "Creating New Opportunities" took place in the "Mistral" hotel on Istra reservoir from September 23-25. The event was attended by 175 people, including partners and customers of the distributor, MERLION executives, invited experts and analysts.
Presentations by representatives of the STM Division were the conference's keynote speeches. They talked about their own brands of small and large household appliances, electronics, digital categories, and computer peripherals. Guests were also able to attend speeches by guest speakers: Mark Zavadsky, analytical agency GfK, research agency Data Insight. The speakers discussed the e-commerce market of home appliances and electronics, growing categories, peculiarities of promotion, and marketplace sales. During the conference, MERLION specialists held a number of strategically important meetings and negotiations, discussed plans and opportunities for cooperation with customers, and outlined prospects for further development.
Three effective days of the event, including the business part, talks by speakers, the exhibition of new products and STM sales hits, were blended with an exciting program: a quest with Digma tablets, cyber-tournament, equipped with Digma monitors, Oklick gaming headsets, culinary master class with Starwind and Hyundai appliances, and musical performances by Russian pop stars and cover bands.
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