The company has begun supplying the products of one of the fastest-growing smartphone brands.
MERLION has signed a distribution agreement with Infinix Mobility.
Infinix Mobility, founded in 2013, is a part of one of the largest smartphone manufacturers, Transsion Holdings, which was ranked 6th in the world at the beginning of 2021. The Infinix target audience is Generation Z, so the company is focused on developing state-of-the-industry technologies and producing trendy and affordable devices. Infinix is one of the fastest-growing mobile phone brands.
Being an official distributor of Infinix, MERLION is now supplying practically all the vendor's new items presented on the global market to Russia. In particular, four categories of Infinix smartphones are available to the distributor's partners: SMART basic series with simple and reliable devices; HOT series with a memorable design, high-capacity battery, and featuring sufficient attributes for mobile gaming; NOTE series with powerful hardware and a spartan look in comparison to the HOT series (NOTE smartphones received prestigious IF Awards in the design area); ZERO flagship series with an expressive look, high-performance hardware and company's state-of-the-industry technological innovations. It should be noted that all Infinix smartphones, including the flagship models, are distinguished by their affordable price.
"We are pleased to replenish our mobile device portfolio with such a promising and ambitious brand like Infinix. Rich experience in the distribution of this product category and our team's high professionalism are what lend confidence in the brand's efficient development in Russia. The appearance of devices and their features are perfectly combined with affordability, which means that the brand has a good opportunity to occupy its niche on the market and in the users' hearts," thinks Tatyana Skokova, Director of MERLION's Broadline Distribution Division.
"Infinix has a lot of ambitions, we are planning to become a large industry player and are ready to put all our effort into it. At the same time, Russia is a very important market for our brand, and we will continue to develop, grow, and expand our presence in the country. We are confident that these goals are easily achievable thanks to the brand's quality products and strategic partnership with such reliable distributors in the RF like MERLION," said Mario Jan, CEO of Infinix Russia.
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