The confirmation of a distribution agreement will make it possible to increase the representation of Vivo high-tech mobile devices on the Russian market.
Vivo is one of the leaders of the world's smartphone market, and has announced the start of cooperation with MERLION, Russia's leading broadline distributor. The new partnership will help increase representation of the manufacturer's smartphones and accessories in the wide sales channel across the region.
"Our key task in 2022 is to make Vivo high-tech solutions available to as many Russians as possible," noted Sergey Uvarov, Vivo's Commercial Director. "We believe that MERLION's expertise will allow us to provide the widest possibilities to buyers purchasing our company's smartphones."
"Vivo's official distributor status opens up a number of advantages for our partners and us. The partnership we have begun will make it possible to ensure constant availability of a full range of the vendor's products in stock, support efficient price policies in the channel, suggest marketing initiatives to partners to promote Vivo smartphones, and increase their representation in retail and all over the country," says Tatyana Skokova, Director of MERLION's Broadline Distribution Division.
According to Canalys research company, Vivo took fourth place globally in volume of smartphone supplies in the third quarter of 2021, with a market share of 10%. In the second quarter of the current year, Vivo took the lead in the Chinese smartphone market, according to IDC Worldwide Quarterly Mobile Phone Tracker, and continues to keep a high pace of growth worldwide.
At the present moment, Vivo has a vast sales network in more than 50 countries and regions, and the company's products have been appreciated by more than 400 million users all over the world.
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