POSITRONICA is expanding in partnership with Tempoline

The federal chain of electronics and household appliance stores POSITRONICA (MERLION's franchising project) has signed a cooperation agreement with Tempoline. Thanks to Cactus service, the retailer can expand its geography of presence in key cities, and also provide sameday and nextday delivery in the main geographic directions of business development. More than 20 express services will connect to the franchising project, and the resources for orders processing will provide the capacity of up to 500,000 dispatches per month.

"During the pandemic, it is important not just to deliver orders to buyers on time but also improve the delivery time. This has been a burning problem for the franchising chain to this day due to the large number of partners and geographic scale of the project complicating the situation. Joining the efforts with the leading full-cycle fulfillment operator Tempoline, we are confident that our positions will strengthen on the e-commerce market," commented Tatyana Skokova, Director of MERLION's Broadline Distribution Division.

"The cooperation agreements reached will ensure quick regional expansion for Cactus and the ability to use advanced services of warehousing services and orders delivery to e-commerce players from various cities. New services will be realized for MERLION's franchising project: day-to-day delivery in regions and dropshipping instruments which will further be available for all Tempoline customers (Cactus service)," shared Tempoline CEO and founder Natalya Subbotina.

In the future, the companies are planning to join forces in developing new services, using Tempoline's technical capabilities in concert with MERLION's infrastructure. This will make it possible to increase volumes, improve the quality of service provision for both companies' customers, and develop new unique services for Russian and foreign sellers.