Turnover growth amounted to one billion rubles (year-on-year).
POSITRONICA - Nationwide Electronics Retailer has summed up the 2021 financial year. The course of electronic commerce development adopted in 2019 has stayed at the same pace over the past year. As a result, all the targets set at the beginning of the year have been achieved.
In the 2021 financial year, 123 stores were opened, including 7 full-size retail outlets, and 116 POINTs (delivery and order placement points). The main regions for development in terms of offline stores were the North Caucasus Federal District and the Southern Federal District.
The total revenue of the project for the past year amounted to 15 billion rubles, maintaining the upward trend (+7% yty). Meanwhile, the average bill exceeded 15,132 rubles, which is 10% higher than last year's figures. The growth trend is primarily related to technical development in the online store and simplification of purchase methods, as well as successful annual promotions.
The top-selling product groups have changed somewhat compared to last year. TV sets, Laptops, and Household Appliances are among the leaders. The top 10 most popular brands on positonica.ru have also undergone changes: Acer, Beko, Dell, HP, HYUNDAI, Lenovo, LG, MSI, Samsung, and STARWIND (given in alphabetical order).
"This year, we have placed our bets not only on e-commerce but also on logistics. The Merlion Group of Companies has joined together with Tempoline, a major fulfillment operator that can provide an order processing capacity of up to 500,000 shipments per month. An agreement was made with this supplier, which will allow us to abandon intermediary services from other operators, thereby speeding up delivery and increasing processing speed for our customers' orders. We are confident that our service will soon be perfected to please customers with convenient updates," commented Alexey Gribovsky, General Manager of POSITRONICA - Nationwide Electronics Retailer.
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