Alexander Kuznetsov was appointed Director of Marketing Department of Merlion Group

Merlion Group of Companies announces the appointment of Alexander Kuznetsov as Director of the Marketing Department.

Alexander has been working in marketing for more than 18 years. In 2004, he graduated from the Moscow City Pedagogical University with a degree in Psychology. Prior to joining Merlion Group of Companies, he spent about seven years developing as a professional in the IT retail segment, holding senior positions in leading federal retail chains.

Alexander joined Merlion in 2012 as the head of the event management department, with the subsequent expansion of his powers in terms of tactical and operational marketing. In more than 10 years of work in the Merlion Group of Companies, Alexander has shown himself to be an effective manager who has gathered a strong team of specialists and shows high results in his professional activities.

In his new position as Director of the Marketing Department of Merlion Group, Alexander will focus on the strategic development of the Merlion brand and will be responsible for the economic efficiency of the company's marketing promotion and reforming the mechanisms for working with vendors and partners.

"Alexander is an experienced and proactive manager who knows how to see the prospects and can quickly restructure current business processes depending on market conditions. He knows perfectly well the aspects of marketing in the Russian segment of b2b and b2c. We expect the most positive results from this appointment," says Sergey Raskolov, CEO of Merlion Group.