Citilink, Digma PRO, and Starwind are among the "50 legendary brands"

The brands Citilink, Digma PRO, and Starwind were among the winners of the "50 Legendary Brands" project arranged by the Komsomolskaya Pravda media group.

The popular vote took place from July 1, 2023, to January 31, 2024, and was intended to identify and reward popular Russian brands. A total of 5,168,721 votes were cast.

Starwind and Citilink were among the winners in the "Modern Legendary Brands" category. It assessed companies and brands founded after 1991 that are known throughout the country, popular, and play a significant role in the Russian economy. A total of 64 Russian companies were included in the nomination.

The high-tech electronics brand Digma PRO became the winner in the "Legends of the Future" category. Fledging brands of well-known companies were presented here which began their professional journey not so long ago and have achieved recognition among Russian users. During the entire voting period, 120,316 participants voted for the brand, which allowed Digma PRO to take first place in the category by a large margin.

You can view the full voting results by following this link.

Alexander Kuznetsov, director of the marketing department at Merlion Group:

"First off, I would like to express my gratitude to our customers who voted for us and regularly choose Citilink when purchasing equipment for their home and work tasks. Being one of the modern legends is an honor, and at the same time, it imposes great responsibility on the company. Customers expect high-quality modern service, a wide range, and uniqueness from the legendary brand. We are pleased to meet these expectations and will continue to become closer and more convenient for customers, combining a modern approach and high standards."

Sergei Shevelev, brand manager at Digma PRO:

The voting showed that it is very important for people to have access to modern and high-quality technologies. The consumer is now open to young brands and is exploring new products on the market with great interest. The most important thing for us at this stage is to leave a positive impression of ourselves after the first experience of interacting with our device. And as we can see from the results, users trust us. The task for the coming years is to justify the trust shown and win a new honorary title of a modern legendary brand.

Dmitry Dubasov, PDM Starwind:

Winning the 50 Legendary Brands Award was a highlight in Starwind’s history and an undeniable confirmation of the support of our audience. Over the past 15 years, we have gone from manufacturing basic kitchen and home appliances to market leadership in the stand mixer, microwave oven, and vacuum cleaner categories. This award is proof of the fact that we are moving in the right direction. We intend to maintain the status of an iconic brand and continue to produce functional household appliances.