The results of the work were summed up, the release of new products and the launch of a new product category were announced, and development plans were presented.
On April 4, a gala event dedicated to the anniversary of the DIGMA brand took place in Moscow.
The DIGMA team spoke about a large-scale reboot of the brand which began back in 2020. During this time, the product and engineering teams have been significantly enlarged, production processes have been streamlined, and the criteria for selecting technologies to create devices have been changed.
As a result of the reboot, the product matrix has been revised by 70% over the past 3 years, and a decrease in the level of product defects has been recorded to 1% for the brand.
At the start of the transformation, DIGMA focused its main development on the market of laptops, monitors, and SSDs, thanks to which the brand’s turnover increased 3 times. A particularly dynamic growth was observed in sales of the brand’s laptops which increased by 50% in 2023 and reached 100,000 units per year. As of 2024, DIGMA's product portfolio includes more than 40 product categories, from tablets to smart home devices.
During the presentation, new products from the parent brand and the premium sub-brand DIGMA PRO have been introduced. Product managers spoke about the launch of a new product category and the first series of high-tech 4K TVs, which are represented by UHD and QLED+ models with a refresh rate of 120 Hz HSR, as well as the launch of sales of new nettops and the planned expansion of the line of professional laptops with Parvus M, Pactos and Fortis models.
In 2024, the line of monitors of both brands will be expanded with new models that are suitable for everyday and professional activities and games. The product category of DIGMA and DIGMA PRO monoblocks will also continue to be updated – three new models are expected to be released by the end of the year (Action, Optimum, and Vision).
In parallel with active growth in top segments, the brand maintains stable leadership in its traditional niches. DIGMA remains in the top 10 most popular brands of automotive electronics and monitors year after year.
"DIGMA is one of the largest and most reputable brands in the Merlion Private Labels portfolio, boasting a rich twenty-year history. During this time, the market has changed significantly, the consumers have matured – and we have proven that we are able to change with the times. We perceive this holiday not as an ordinary anniversary but as a control point of global transformation. We set ourselves ambitious goals, some of which were announced today, but this is only a small part of our ambitious plans. The coming years will be a time of further growth and innovation for DIGMA and DIGMA PRO, and the anniversary highlights the brands’ determination to keep up with the times and not rest on their laurels," said the Brand Director of Private Labels. Merlion Kirill Kosciuszko.
The event was attended by journalists from leading IT portals and federal media. After the presentation, there was a buffet reception and a gala concert dedicated to the anniversary.
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