The participants of the event got acquainted with the brand''s products, underwent sales training, and discussed the ideas of new product categories with representatives from China.
Merlion, Deli and ElimKants jointly organized a conference that was held on April 7 in St. Petersburg. The event, dedicated to Deli, the largest Chinese manufacturer of stationery, was attended by more than 100 partners from the North-Western District of Russia.
The conference was solemnly opened by the General Director of ElimKants, Svetlana Pak. Her presentation was followed by Pavel Sugrobov, head of sales at Merlion Stationery. Deli employees, the head of sales development Artur Salimov and the head of marketing Ivan Pankratov, shared the brand development strategy with the audience and talked about the advantages of certain product categories.
The conference participants got acquainted with a wide range of Deli products. In addition, the conference presented opportunities for branding and successful marketing cases that can be used both in retail and wholesale. The participants of the event discussed products that Deli has not yet released to the market and offered their ideas for development to representatives from China. ElimKants employees also conducted training on sales techniques in retail.
The conference ended with an evening program with contests and gifts in a pleasant atmosphere.
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