Merlion and Graviton Announce Partnership

Merlion and the Russian hardware manufacturer Graviton have signed a partnership agreement. The partnership opens up new opportunities for Russian hardware supply: Merlion becomes a distributor for all Graviton's client, server, and DSS solutions.

This partnership between companies will create new opportunities for mutually beneficial growth. The partnership will give Graviton an opportunity to expand its market share, while Merlion will increase the number of offers made to partners in terms of domestic computer hardware.

Under the scope of the distribution agreement, the companies are planning to hold a number of marketing and education events. These events will be geared towards the expansion of Graviton's Russian market share and raising awareness about the potential of the hardware among partners, customers, and clients.

"We are actively developing our partner network to be closer to our customers. By expanding our product categories, we also intend to step up the technical competence of our partners. As of today, over 900 companies have the authorized partner status, ranging from local suppliers to the largest players on the market. We have experienced an expansive growth — at the beginning of the year, we had barely a hundred of partners. Even today we have regional representatives; therefore, we have not only expanded our presence but also reduced communication delays in the channel. I am sure that partnership with a distributor like Merlion will give a positive push to the Russian IT product market and allow our companies to grow further; it will bring fulfillment to the market and help to implement the import substitution program," commented Vadim Makeev, business development manager at Graviton".

"Graviton's portfolio includes modern computing solutions that are in great demand in the Russian IT market. Our partnership has good prospects as the project distribution team at Merlion has great experience in working with these types of products and offers a finely tuned interaction system for systems integration partners. We are already starting to hold introductory meetings and educational webinars, explaining the benefits of Graviton product supplies," told Evgeniy Achkasov, manager of Enterprise solutions, networking hardware, and telecom department at Merlion.