Smartphones, laptops, and smart devices have already arrived at the distributor's warehouse.
Merlion announced the start of its partnership with electronics manufacturer TECNO. Within this collaboration, Merlion will focus on promoting the company's smartphones, laptops, and smart devices.
"The TECNO brand has been present in the Russian market since 2018 and has already established itself among Russian users. Its products fully align with our principles of quality and meet the needs of Russian customers. We are confident that our cooperation will benefit the brand in terms of popularity and demand, and help strengthen the market positions of both companies in this segment," said Nikolai Pulich, Director of the Procurement Department of Merlion and Citilink.
"In 2025, TECNO continues to actively grow, expanding its network of branded stores and service centers across Russia. Merlion is a key distributor in the Russian market. We are confident this partnership will strengthen the positions of both companies. Notably, Merlion's leadership in the B2B segment offers TECNO the opportunity to expand corporate sales," emphasized Viktor Kolesnichenko, Commercial Director of TECNO.
Since 2023, TECNO has consistently held the second position in smartphone sales. By the fourth quarter of 2024, TECNO also entered the top ranks of laptop manufacturers in Russia.*
*According to data from Kommersant and CNews.
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