MERLION, the leader of Russian IT distribution market, and D-Link, a worldwide manufacturer of network solutions have announced signing of a distributor’s agreement.
For the previous year, MERLION promoted D-Link products on conditions of subdistribution. Today D-Link announced its resolution to grant the status of official distributor to MERLION. Conditions of the agreement will cover the whole specter of vendor equipment.
The resolution has been caused by MERLION’s intention to provide its partners with a wider complex supply, from servers to switchboards, for building a full-fledged project.
“During the period of work as a subdistributor we have taken the chance to become carefully acquainted with all technical details of products and methods of their promotion on the Russian market. The agreement signed displays mutual trust and results of productive cooperation between our companies. MERLION dealers’ broad network and its strong team of managers will extend the vendor’s share on the Russian market of network equipment. In our turn, we are glad that from now on we will be able to offer our partners high quality products for building "heavy" projects. As before, D-Link products will be an integral component for developing the company’s own strategic projects – MERLION System Solutions and MERLION Projects”, - Sales Director of MERLION Sergey Raskolov commented.
D-Link Marketing Manager Sergey Vasyuk also said that “the history of partnership relations between MERLION and D-Link has been lasting for several years. Until now, МERLION has reached the distributor’s level of sales having demonstrated stable results for several quarters. Its vast business potential, regional partners’ developed network and broad opportunities for promotion of products via own projects allowed MERLION securing sales at the distributor’s level via retail and corporate channels”.
The status gained provides the distributor with opportunities not only to secure partners with broad and interesting choice of products, but also to carry out more active marketing policy in the field of development and support of sales channel loyalty as well, namely marketing events, bonus programs, etc.
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