MERLION and GN Netcom have entered into a distribution agreement

MERLION (www.merlion.com), the largest Russian IT distributor, and GN Netcom (Jabra brand), the world leader in the field of development of telephone headsets for different market segments: call-centers, offices, mobile telephony and entertainments, declare beginning of cooperation. The distribution agreement shall take effect in February 2010. Solutions under the Jabra brand are already available in stock of MERLION.

Aleksey Duganov, Director of MERLION Purchasing Management Subdivision said: “Jabra is the leader of the market of mobile phone headsets. Our company has recently declared the beginning of cell phones sale. That is why cooperation with such a strong “headset partner” offers the challenge for MERLION – it will contribute to rapid development of the new commodity group - “Cell phones” and attract new regional wholesale and retail partners. In the nearest future Jabra products will be available in MERLION own retail trade – federal computer store chain “POZITRONIKA” www.positronica.ru (180 stores in 140 cities of the Russian Federation) and computer discount center CITYLINK www.citilink.ru. Online stores of those retail projects will also offer a wide range of Jabra headsets to the buyers.

“We are happy to start cooperation with MERLION”, Head of the Russian representative office of GN Netcom Aleksey Mylnikov comments, “The use of logistic and financial possibilities of the largest domestic distributor and future joint marketing activity offer new challenge to us. The cooperation will enable us to introduce our Jabra brand in new consumer's markets, for example, using headsets for Skype and Microsoft Office Communicator applications.”

In 2000 GN Netcom produced the first Bluetooth headset for mobile phones in the world and now it is the leader of the Russian segment “mobile” with the share of 35% in money terms. The company’s stock includes solutions of different design, functionality and value oriented towards different consumer categories. GN Netcom is constantly expanding its portfolio of innovation devices. Among the latest launches are the innovatory Jabra HALO stereo head set, unique Jabra STONE head set produced in the form-factor that is new for the category, stylish and functional Jabra ARROW as well as one of the most functional car speakerphones in the market - Jabra CRUISER.

The wide range of Jabra solutions (www.jabra.ru) is already ready to be ordered from MERLION - www.merlion.com/goods/catalog/brand/jabra/a141/.