MERLION in Kazakhstan – the Republic's first authorized distributor of Pantum

The major Russian IT-distributor MERLION and Seine Printing Technologies Co., the manufacturer of the first laser printer in China, have announced signing of an agreement, according to which MERLION becomes the first and currently exclusive authorized distributor of Pantum (www.pantum.ru) within the Republic of Kazakhstan. This agreement involves a whole range of Pantum printing devices. Consumables and Pantum laser printers for home and office use are already available for Kazakhstani partners of MERLION.

Pantum is a new and dynamically developing brand in the printing equipment market. The brand is aimed at providing the global printer market with reliable, environmentally friendly and affordable solutions and services. The brand's owner Seine Printing Technologies Co. is a vertically integrated manufacturer producing components for laser printers including cartridges, in particular. The company is a comprehensive supplier of printing services.

The relationship between MERLION and Pantum are based on common striving to fast growth in the Republic of Kazakhstan in the coming years. Victoria Tarantina, MERLION Business Development Director for Central Asia and Transcaucasus, comments: "After entering the Kazakhstan's market in 2011 MERLION became here a remarkable player very soon. As part of the strategy of MERLION development in the CIS countries the Almaty subsidiary faces a task to possibly fully satisfy demand of our current  and future partners. We expend our procurement portfolio, receive new distributions, launch new partner services, including financial and marketing ones. We were first in the Republic who gained a status of an "Authorized Distributor of Pantum in Kazakhstan" and this imposes high responsibility upon us regarding promotion of vendor's production at the Kazakhstan's market. I believe that the MERLION experience of 20 years of operation, their image of a strong IT-market player and a balanced support system for partners should all work on success of our cooperation".

Christophe Bechade, Pantum Europe CEO in the region of CIS and the Eastern Europe, says: "Our main customers in Kazakhstan are corporations, business-structures, IT-companies, retailers. And that is MERLION who effectively deals with all these channels". Christophe continues: "Our common mission with MERLION will consist in supplies of a whole range of Pantum innovative printer models and multifunction devices with unique capabilities which provide along with the lower total cost of ownership the high performance and profitability level regarding equipment and consumables. We hope that the end users and partners of MERLION will use all advantages of the brand to the full".