MERLION Signs Distribution Agreement with BANDRIDGE

According to the agreement signed with BANDRIDGE, MERLION has become an official distributor of the above manufacturer, a leading European brand offering an extremely wide range of cables and accessories for computers, audio/video, TV and other devices. The parties have agreed upon mutual promotion of all of the vendor’s product types in the Russian and Kazakh markets.

Due to cooperation between the manufacturer and MERLION, partners that sell BANDRIDGE cables for digital equipment will now be able to take advantage of a whole range of additional services offered by the VAD-distributor, including the consulting and service maintenance opportunities offered by MERLION Engineering Technical Center and the training courses of MERLION Competence Center.

BANDRIDGE brand is owned by NEDIS (Netherlands), a major supplier of accessories in Europe, and it has been recognized as one of the most innovative trademarks for over 20 years. As early as in 1990, the company was among the first suppliers offering blister packaging for cables – an efficient solution for retail trade that stimulated sales and revenue growth. The manufacturer’s look and feel packaging was a great success, and continued to improve over the subsequent years. Assisted by MERLION, BANDRIDGE is now ready to offer its partners the fourth generation of blisters.

With the assistance of the VAD-distributor, the manufacturer will supply various cable equipment types to the RF and Kazakhstan markets, including splitters and various adapters belonging to more than 170 various product titles, divided into three groups for all price segments: BANDRIDGE Premium, BANDRIDGE Standard and the initial BANDRIDGE Valueline.

The vendor’s philosophy allows to fully meet the demand for cables and accessories of even the most sophisticated customer. That is why the parties have an optimistic outlook on the cooperation prospects and will do their best to make their interaction most successful and to open new opportunities for the partners selling cables for virtually any type of digital equipment.