MERLION – First Official Distributor of Swann in Russia

MERLION, largest wide-profile distributor in Russia, announces the signing of a Distribution agreement with Swann, the world leader in security systems (www.swann.com).

The Agreement entered into force in November 2013 and covers the entire range of vendor`s products, namely: CCTV-cameras, surveillance kits and accessories.

It is significant that MERLION became the first official distributor of Swann in Russia, and “it is possible that it will be the only one” – as it was noted in MERLION.

"Since we are now actively developing this direction, distribution obtained from such a global giant as Swann is highly appreciated by us, - says Mikhail Slavinskiy, MERLION`s Distribution Director of “Wide-Profile Distribution" Division. - The fact that we became the first in the Russian market imposes on us certain responsibility. And we will make every effort to ensure that our cooperation will become fruitful as soon as possible - for these purposes we plan not only to sell the vendor`s products, but also to promote them in the channel, using different marketing tools”.

“MERLION is the leader in distribution in the Russian market, with good geographical coverage and plenty of existing partners, therefore, it is not surprising that in selection of official distributor our choice fell on this company, - says Dmitry Brilliantov, Sales Director Russia of Swann. - Russian security systems market we see as promising and set ambitious targets to ourselves and MERLION: we plan to increase our share and take at least 35% of the retail market before the end of 2014. I am sure it is quite realizable, especially with such a strong and experienced partner as MERLION”.

By signing agreement with Swann, MERLION does not just enlarge its catalog, but develops a new product category "Smart home". Cameras and security system sets of Swann have nothing equal in image quality, range of night lights, features of moving objects tracking and widest opportunities of surveillance and control over the property of user from anywhere via smartphones and tablet computers in real time regime. Company's products adhere DIY "Do-It-Yourself" philosophy and come with everything you need for self-installation, including all materials, step by step instructions and professional support service.

The first batch of Swann products has already entered the warehouse of the distributor.