New General Manager of the nation-wide chain of computer stores POSITRONICA

Nation-wide chain of computer stores POSITRONICA (www.positronica.ru) announced the appointment of the new General Manager, who assumed the office from March 01, 2014. Mikhail Zamytsky, who earlier held the position of the Deputy General Manager, took this position.
Mikhail’s tasks will include strategic development of the franchising network, optimization of business processes, maximization of profit of franchisees, as well as increase of the company’s share in the market and increase of the buyers’ loyalty.

«We have an illustrative example, how own retail stores under Mikhail’s management were able to occupy their niche among retailers in the Siberian Federal District, - Sergey Raskolov, General Director of MERLION, says. – The strategy of POSITRONICA-Siberia is built by the principle of flexible response to the needs of each buyer. The company achieved high results: brand recognition was increased by several times, the client base was accumulated and extensive experience was obtained in the field of online-commerce. That is why we stake on Mikhail with absolute certainty. We believe that Mikhail will be able to transfer his successful experience to the entire company, having raised it to the new level».

Mikhail Zamytsky was born on March 05, 1982 in Leningrad. He graduated from Stain-Petersburg University of Aerospace Instrumentation (faculty of computer systems and programming). Has more than 10 years’ experience in IT-market.

In August 2009 Mikhail came to MERLION to the position of the Deputy General Manager of POSITRONICA chain, where he headed own retail trade of POSITRONICA in the Siberian Federal District. Under his management POSITRONICA-Siberia branch managed to occupy leading positions in the market of retailers in the field of sales of electronics and household appliances.

«I am glad to continue work with the team of professionals, responsible for the result of their work. We’ll apply the best efforts to cope with all the tasks, set to use, successfully», Mikhail Zamytsky noted, speaking of his appointment.