The leading business publication has summarized the results of ranking of 130 franchises with initial investments starting from 350,000 rubles.
Forbes has published the results of the annual ranking of 25 most profitable franchises in Russia. The nation-wide chain of computer stores POSITRONICA ranked first and became the winner.
Forbes rated the most profitable franchises based on several indicators, including the ratio of the profits of the business that uses the manufacturer’s brand (franchisee) to initial investments, as well as revenue of one outlet.
First, average annual revenue of one franchising outlet was evaluated (a franchise with the highest revenue gets the maximum score of 50). In the second stage, franchises were evaluated by the profits / starting investment ratio (a franchise with the highest surplus of profits over costs gets the maximum score of 50). The ranking was based on total score.
The nation-wide chain of computer stores POSITRONICA was able to leave other companies behind, get the highest score and rank first.
According to Mikhail Zamytskiy, General Manager of POSITRONICA chain, the company managed to outperform its competitors by offering its partners the most successful business model. "When working with our partners, we mostly focus on the things that franchisees are ready to offer. All our innovations are tested in our own retail chain", says the top manager.
It is to be recalled that that last year POSITRONICA also participated in the ranking of the most successful franchises and was ranked among the top three.
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