In the MERLION’s merchandise catalogue, there is a wide choice of products of the leaders of the market – tablets of Samsung, Lenovo, Apple, Digma and ASUS.
IDC has summed up the results of the research of the Russian tablet computers market for the fourth quarter of 2014. According to the IDC Quarterly Tablet Tracker research methodology, during this period, about 2.42 mln. tablets were delivered to Russia. The market dropped by 2.5% in pieces and by 16.5% in money terms in comparison with the similar period of the previous year.
According to the results of the quarter, the first place among the leaders is taken by Samsung (15% from all the tablet PCs delivered during the fourth quarter). Samsung is followed by Lenovo (14.8%), Apple (14.3%), Digma (11.6%) and ASUS (7.5%). There was a growth in popularity of “two-in-one” devices combining the functions of a notebook and a tablet. In the fourth quarter, deliveries of such PCs grew by 19.5% in comparison with the same period of 2013. The leaders of this segment are ASUS, Acer and Lenovo.
According to the results of 2014, in general, the Russian tablets market reduced by 5% to 8.16 mln. pieces. The market volume in money terms reduced by 30.9% to 1.92 bln. dollars. In its development, the tablets market repeats the history of the PC market. The tablets market becomes saturated faster than the smartphones segment, and the period of renewal of tablets is being prolonged.
“The market of tablet PCs in Russia has formed, and the end user no longer thinks of a tablet as a replacement for a notebook”, – observes the Senior Analyst of IDC Natalya Vinogradova. – Currently, it is more common that the devices are bought with a goal in mind. The high competition and the decreasing marginality of the market started to result in displacement of certain players from the market”.
According to the forecasts of IDC, in spite of the general decline of the tablet PC market, its separate categories will still be able to demonstrate positive dynamics in 2015. There will be growth in deliveries of devices with a diagonal of 8 inches or more, with voice communication and 4G networks support.
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