HP Awarded MERLION for Stable Sales Growth

HP recognized the efforts of Russia’s largest VAD distributor MERLION with a Stable Growth of Inventory Sales of HP Servers and Data Storage Systems in 2014.

In 2007 MERLION began to distribute HP industry standard servers and data storage devices – the first direct Russian partner of this vendor after the merging of HP and Compaq. Collaboration of MERLION and HP lasts for more than ten years, with the first distribution agreement signed early in 2005 to cover notebooks, pocket PCs, printers and digital imaging equipment.

Today, HP ranks first in MERLION’s VAD brand portfolio. VAD is MERLION’s fastest-growing business venue and accounts for 25% of the turnaround. HP’s products in 2014 were responsible for 28% of that figure, mostly from sales of data storage systems and servers. These increased the VAD division’s turnaround by 42%. Overall MERLION’s sales of servers and data storage systems grew 56% last year.