One of the leaders on the Russian VAD-distribution market has signed an agreement with a leading domestic manufacturer of professional video surveillance systems.
MERLION, the largest Russian distributor actively working in the VAD-direction, has signed a distribution agreement with BEWARD, a leading Russian manufacturer of professional video surveillance systems.
BEWARD Ltd. was established in 2004 as a developer and manufacturer of IP-cameras. Since then, the company has become the industry leader in Russia and succeeded in applying and adapting all the world’s accumulated experience in IP-cameras, as well as decreasing the cost of such products as much as possible. BEWARD deliberately excludes products of lower price range from its portfolio, which are suitable only for fun and private home use. BEWARD positions its products, including hardware and software, as video surveillance systems designed to solve problems of any complexity at enterprises of various sizes located in severe climatic zones: BEWARD outdoor cameras have been tested in harsh conditions of the north for many years.
"We are not going to be satisfied with what has already been achieved, because in today's very dynamic market conditions even a short slowdown in the development may result in loss of benefits toiled out," said Igor Lyand, BEWARD commercial director. "Our company is working hard to increase the market share and promote the BEWARD brand. In Russia, the largest distributor of such equipment is MERLION, and we have no doubt that close cooperation with such a powerful player will be a great step forward for BEWARD.
According to Igor Lyand, the confidence in effective cooperation with MERLION is based on the long-term successful cooperation between the distributor and leading global brands, rich and positive experience of this company in the promotion and selling of complex equipment and active work with both large and small partners forming the widest possible channel. It is also important that MERLION considers the distribution of electronics as the main area.
"MERLION succeeds thanks to the streamlined logistics and carefully elaborated programs for technical and financial support to its partners," Igor Lyand comments. "However, the cooperation implies mutual benefits, because the distributor will get BEWARD well-proven solutions, which confirmed their competitiveness through reliable performance at many large and complex facilities. In addition, BEWARD is a domestic manufacturer; taking into account the government strategy directed at import substitution, this can provide additional and considerable benefits. MERLION’s customers will surely appreciate these benefits, and the cooperation of our companies will be highly productive."
"We appreciate both the level of engineering innovations and the production quality achieved by Russian specialists of BEWARD," said Yuliya Pechnikova, Director of department for VAD business development at MERLION. "Video surveillance systems belong to a highly competitive market segment, but we have no doubt that BEWARD products, thanks to their advantages, will be able to take their rightful place among the world's leading brands. IP-solutions of BEWARD are distinguished by wide product range, reliability, adaptation to numerous requirements of Russian companies, as well as ease of use and competitive price. In our turn, MERLION, as the leading Russian VAD-distributor, provides its partners with support for implementation of complex projects. Thanks to the availability of SCS and surveillance systems in our portfolio, we are able to offer a comprehensive, complete solution for building of engineering systems of any complexity. Partners will benefit from presales and extensive experience of technical center engineers ready to consult, as well as select and configure the optimum solution for specific tasks. Our resources allow testing the compatibility of different software and hardware platforms and assessing the effect of their implementation. Our wide channel covering the entire territory of the Russian Federation makes it possible for our vendors to be in close contact with partners and clients from any region and solve all the problems on the ground."
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