Analytics of Russian IT-market from ITResearch

May became the worst month in the Russian market of laptop computers

As per the data of ITResearch analytic company, sales in the Russian market of laptop computers in May dropped in relation to the previous month to make 145 thousand devices. So, at the current moment May became the worst month in the year. The annual dynamics became negative again, having reached -11%. This was affected by seasonal stagnation and spring strengthening of ruble.

In 1 quarter 2016 the market of tablet computers grew

As per the data of ITResearch analytic company, in 1 quarter 2016 the Russian market of tablet PC (7-12.9 inches) showed noticeable growth. A total of 1.17 million tablet computers were sold for the amount of about 13 billion rubles. It is better than the indices of 1 quarter 2015 by 18% in kind and by 28% — in terms of money.

The Russian market of monitors continues to restore

As per the data of ITResearch analytic company, in May 2016 145 thousand monitors were sold in the Russian market for the amount of 22.5 million dollars. In comparison with May 2015 growth made approximately 7%. First of all it is related to the low base effect: last year in May the market dropped rather much. Unfortunately, analysts’ expectations of a more noticeable growth did not come true. Tender shipments began, but turned out to be lower than it was expected in May.

The Russian UPS market ballasts

ITResearch analytic company notes continuation of the trend for reduction of the mass segment in the Russian UPS market. If in 2007 its share made 40%, as per 2015 results it dropped to 30%. Hereby growth is observed in other segments, and the light corporate segment strengthened to the most. Hereby this mostly occurred at the expense of increment of output of more high tech and expensive stand RM- and RT-devices. This means, that despite growth of popularity of DPS, solutions, where it is required quickly and easily to feed one or more critical loads, without construction or cardinal upgrade of a big system, enjoy great and still growing demand (that is why line-interactive Sin segment share continues to grow).

Retail prices UPS demonstrate surprising stability
monitoring of retail prices for “light” UPS (April - June 2016)

According to the data of monitoring of retail prices for IT-products, made by ITResearch analytic company, the cost of models of light UPS has been showing surprising stability lately. No significant price fluctuations of any of the key players of the mass market have been noticed for two months (from the first decade of April to the first decade of June) (excluding FSP). The analysis engaged models with the retail cost of up to 100 thousand rubles. <…> 3 Cott brand is in the lowest price range (up to 5 thousand for the device in the average). Dexp and Powerman, closest to it by prices demonstrate the price index, approximately by 1.5 times higher. First of all, at the expense of presence of interactive UPS with a pure sine wave, as well as online-UPS in the portfolio. Three companies that are at once at the level of 13-15thousand (for one device in the average): CyberPower, IPPON and FSP. Evidently, their products compete between them to the highest extent.

Russian UPS market. 2015 results.

In its forecast for 2015 ITResearch analytic company evaluated probable drop of the Russian UPS market approximately by 30% both on physical and in monetary terms. Unfortunately, such an extremely unfavorable forecast came true. Real market reduction in comparison with 2014 amounted 33% in units and 31% in money. <…> This year’s UPS market is already close to the bottom, in the analysts’ opinion, but still is capable to lose 10-20% more. The public sector, shocked by the need of considerable sequester of budgets, made a pause in procurement of the most required equipment. And unlike 2015, in 2016, especially in the beginning, stagnation in sales of heavy UPS is the most probable, though the situation in the mass segment can be more tolerant.

The weighted average cost of UPS stabilized
Analysis of the weighted average cost UPS for the period from 2000 to 2015

As per the data of ITResearch analytic company the weighted average cost of UPS on the Russian market is about 260 dollars as per 2015 results, having changed slightly in comparison with the similar index in 2014.
The weighted average cost is a very illustrative indicator of change of the overall conditions of the market. It is determined via real sales and depends formally on three basic factors: market structure (what class and power of devices are sold mainly); cost of devices; correlation of forces between the vendors, confessing different price policy. The last two factors are rather stable, and are its structural subdivisions that make the biggest contribution to change of the integral index.

Market of desktop computers in the first quarter grew by 8%

As per the data of ITResearch, the market of desktop computers in the first quarter 2016 totals 400 thousand devices. In comparison with the similar quarter of the last year the segment increased by 8.1%. So, the market showed the positive dynamics for the first time for a long period. Indeed, in this case comparison is held with the period of the powerful decline in the first half of 2015.
Sales of monoblock computers have not changed in fact — growth in units made 2%. AIO contribution to desktop market made 14% in kind, and 23% in terms of money. Nettops continue to drop more than other subsegments— their volumes decreased by 20% per year, the contribution to the desktop market reduces to 4% in units.

The Russian market of projectors continues to decrease

As per the data of ITResearch analytic company, the Russian market of projectors remains in a depressive phase. A total of 5 thousand devices were sold in May 2016 for the amount of 5.4 million dollars. Year on year (in comparison with May 2015) the market dropped approximately by 11.6%. At the same time this reduction turned out to be notably less, than in previous 4 months, в in particular, in April (as analysts predicted a month ago), which allows to hope for the beginning of restoration of the projector market.

Russian market of projectors. 2015 results.

The Russian market of projectors in 2015 did not justify even a rather pessimistic forecast of analysts for 2015. Experts of ITResearch predicted market drop by 30%, however the reality turned out to be even griever. As per the data of ITResearch reports on the results of development of the Russian IT-market in a total 93 thousand projectors were sold in 2015 via a distribution channel for the amount of 88 million dollars. In comparison with 2014 the market dropped approximately by 40% in physical terms and by 45% in terms of money. And in comparison with the peak of its development, which was observed comparatively not long ago, the market of projectors has dropped almost by 2.5 times.